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Melbourne · Google Ads management

Google Ads Agency Melbourne. Built Around Revenue, Not Clicks.

Search, Shopping and Performance Max, run by the people you talk to.

Most Google Ads accounts pay for clicks that never become customers. We build yours around leads, sales and return on ad spend, so every dollar traces back to the search that earned it. Senior people, month to month.

Get a Free Google Ads Audit →Prefer to talk first?Text us on 0494 740 873

The top of the page is for sale. We make sure it pays. Illustrative figures

Combined team experience
$9M+In ad spend managed
350K+Conversions tracked and attributed
8xBest ROAS achieved for a client
90%Best CPA reduction to date
Services

Google Ads Campaign Types We Manage

Google Ads is not one tool. We manage six of its campaign types, each built for a different job, and help you pick the right mix for what you sell, who you sell to and what a lead is worth.

Search Campaigns

The core of Google Ads. Text ads at the top of Google when someone searches for what you sell. High intent. Measurable. The fastest path from click to lead. We build around buyer keywords, not vanity traffic.

What we handle

  • Keyword and intent research
  • Match type strategy
  • Ad copy and extension testing
  • Bid and budget management

Shopping Campaigns

For eCommerce, this is where the revenue lives. Product images, prices and reviews right in the search results. We optimise feeds, manage Merchant Center and run campaigns that drive profitable sales at scale.

What we handle

  • Google Merchant Center setup
  • Product feed optimisation
  • Standard Shopping and Performance Max
  • ROAS focused bidding

Performance Max

Google's AI campaign that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one place. Powerful when managed well. Expensive when left alone. We set the guardrails, feed it the right signals and make sure automation works for you. Not for Google's revenue.

What we handle

  • Asset group strategy and creative
  • Audience signal setup
  • Search theme targeting
  • Spend and placement monitoring

Display and Remarketing

Most visitors do not convert first time. We bring them back with display ads across millions of sites. Controlled frequency. Excluded placements. Segmented audiences. Budget goes to people warming up, not random impressions.

What we handle

  • Audience segmentation
  • Custom and in-market audiences
  • Dynamic product retargeting
  • Frequency and spend caps

YouTube Video Ads

Reach your audience while they watch. Lower cost per view than most display. We handle targeting, bidding and measurement so video works as a performance channel. Not just a branding exercise.

What we handle

  • In-stream and in-feed formats
  • Audience and placement targeting
  • Remarketing sequences
  • View and conversion tracking

Demand Gen

Image and video ads in the feeds people scroll: YouTube, including Shorts, Discover and Gmail. It builds demand before someone searches and works best alongside Search once your tracking is solid. We run it as a performance channel with clear measurement, not a reach exercise.

What we handle

  • Audience and lookalike segments
  • Image, carousel and video creative
  • YouTube Shorts, Discover and Gmail placements
  • Conversion tracking and testing
What you get

Google Ads That Grow Your Business, Not Just Your Click Count

Clicks without conversions are just a cost. We run Google Ads as four connected disciplines. Structure it right. Target what converts. Write ads people click. Then optimise until every dollar works harder.

We build your account structure before spending a dollar. Right campaign types. Right bid strategies. Budget flowing to searches that actually convert. No templates. Every account is built for your numbers.

The account, before a dollar movesIllustrative
  • Search · Brandown budget
  • Search · Services · exact + phrasebuilt for margin
  • Shopping · top sellersROAS bid
  • One default templatenever used

We target the searches that lead to sales. Not the ones that pad a report. Tight keywords. Aggressive negative lists. Audience layering that puts your budget in front of buyers, not browsers.

Search terms, sortedIllustrative
  • "emergency electrician richmond"↑ bid up
  • "switchboard upgrade cost"◎ target
  • "electrician jobs"− negative
  • "diy wiring guide"− negative

Your ad is the first thing a buyer reads. We write and test headlines, descriptions and extensions across every format. The goal: attract the right clicks, lift Quality Scores and lower what you pay per lead.

The ad, tested weeklyIllustrative
Sponsoredyourbusiness.com.auFixed Today · 24/7 Electricians | Upfront PricingLicensed, insured, on time. Call now for same day service.
Quality Score9 / 10
Variant B headline+22% CTR · kept

Google Ads is never finished. We monitor daily. Cut what wastes money. Scale what works. Bids, budgets and targeting shift with real data. Your cost per lead drops. Your return climbs.

Month 1 vs month 6Illustrative
Cost per lead
$58 → $31
Wasted spend
−38%
ROAS
2.1× → 4.6×
Set and forget days
zero
Revenue you can measure

Where the four pillars point: growth you see in your pipeline and your bank account. Not just a dashboard.

Tracking

Every Lead Traced Back to the Ad That Won It

Clicks are easy to buy and easy to report. We track what happens after the click, from the call to the job you win, and send it back to Google so your budget follows the searches that bring you customers.

We track past the click, to the job you win.Read more +

Clicks are easy to buy and easy to report. We track what happens after the click, from the call to the job you win, and send it back to Google so your budget follows the searches that bring you customers.

One lead, start to finishIllustrative

  1. A search

    emergency plumber richmond

    Someone looks for what you do, in your area.

  2. A click

    $4.20

    They click your ad, and we note which search and ad it was.

  3. A call or form

    Call · 2 min 14 s

    Calls and forms are counted, with the ad that brought them.

  4. A job won

    Won · $1,850

    You mark it won in your CRM, or a simple sheet we set up.

  5. Back to Google

    Sale sent to Google Ads

    Google learns which searches become customers, and bids for more of them.

What we countWhat we don't chase
  • Calls long enough to be real enquiriesClicks on their own
  • Forms and online bookingsImpressions
  • Jobs won and what they were worthClick-through rate on its own
  • Cost per lead and return on ad spendGoogle's optimisation score

Want to know which of your ads actually make money?

Get a Free Google Ads AuditPrefer to text? 0494 740 873
Proof

Google Ads Results That Speak for Themselves

No vanity metrics. No cherry picked spikes. Real outcomes from real Australian businesses. Anonymised by industry. The numbers do the talking.

Fintech · Australia wide

90%

Lower cost per acquisition

Around 80% impression share vs the major banks

  1. The problem

    Up against major banks outspending them four to six times on the same keywords. Conversion tracking firing on the wrong actions.

  2. What we changed

    Rebuilt tracking. Focused budget on high intent searches where relevance and Quality Score could win. Cut every campaign that could not justify its cost per acquisition.

View case study →
B2C eCommerce · Australia wide

6x+

Return on ad spend

Across multiple campaigns, not one

  1. The problem

    Spend driving traffic but returns inconsistent. Profit riding on one or two campaigns. The rest leaked budget.

  2. What we changed

    Restructured around margin and product performance. Scaled winners. Cut waste. Built Shopping and Performance Max campaigns that delivered consistent return across categories.

View case study →
Local service · Melbourne

35%

Lower cost per lead

Within 90 days

  1. The problem

    Budget going to broad searches and untracked calls. Phone ringing with price shoppers, not qualified jobs.

  2. What we changed

    Installed call tracking. Focused on high intent local terms. Built a negative keyword strategy. Matched each campaign to a dedicated landing page.

View case study →

Ready for reporting this honest?

Get a Free Google Ads Audit →Prefer to text? 0494 740 873
Targeting Melbourne

Your Ads, Shown Only Where You Actually Work

Plenty of local accounts leak money before anyone clicks: ads shown to people outside the service area, or at hours nobody can answer the phone. We set the map and the hours around how your business really runs.

  1. Left on the default, Google shows your ads to anyone who has searched about Melbourne, wherever they are. We target your service area: suburbs, postcodes or a radius.

  2. When some suburbs bring better jobs or bigger orders, we bid more there and less where leads go cold, so the budget follows the work you want most.

  3. For businesses that live on phone calls, ads run hardest when someone can pick up and ease off overnight, unless you take emergency work around the clock.

  4. We split Melbourne from the rest of the country, each with its own budget, so you can see what each market costs and earns before moving money between them.

The honest read

Where Most Google Ads Budgets Go Wrong

The same problems turn up in almost every account we audit. If any of these sound familiar, your account is probably leaking money.

GOOGLE ADS · ONE MONTHa typical unaudited account
Budget
$5,000.00
Irrelevant broad matches
−$620.00
"free · jobs · diy" clicks
−$290.00
Wrong campaign types
−$440.00
Slow landing pages
−$350.00
Reaching real buyers
$3,300.00

34% of spend, leaked · illustrative

Broad Match Without Guardrails

Google now pushes broad match on new Search campaigns. Without proper negative lists and audience signals, your ads show for searches that have nothing to do with what you sell. In the accounts we audit, irrelevant searches are usually the biggest single leak.

No Conversion Tracking (or Wrong Tracking)

If Google cannot see which clicks become leads, Smart Bidding optimises for the wrong things. Page views and button clicks are not conversions. We rebuild tracking from scratch on most accounts we take over.

Wrong Campaign Types

Performance Max without audience signals. Search campaigns competing against each other. Shopping with no feed work. The campaign type needs to match the goal and the margin. Most accounts get this wrong.

Set and Forget Management

Launched months ago. Nobody has touched it since. Search terms not reviewed. Bids on autopilot. Ad copy never tested. Google Ads rewards active management. If your agency reports monthly and optimises monthly, your budget drifts between updates.

Paid Traffic Hitting Bad Landing Pages

The best ad fails on a slow, unfocused page. Businesses paying $15 to $40 per click and sending that traffic to a homepage. Every bad landing page doubles your effective cost per lead.

No Negative Keyword Strategy

Without a negative list, you pay for "free", "jobs", "how to", "DIY" and competitor names that never convert. The longer an account runs without active negative management, the more budget leaks.

Worried your account has these problems?

Get a Free Google Ads Audit →Prefer to text? 0494 740 873
Already with an agency?

Is Your Google Ads Agency Doing a Good Job?

Seven questions any business owner can answer about their current agency, no jargon or logins needed. Answer them and see how your agency grades.

Seven quick questions, one grade.Read more +

Seven questions any business owner can answer about their current agency, no jargon or logins needed. Answer them and see how your agency grades.

Your agency's report card0 of 7 answered

  1. Do you have admin access to your own Google Ads account?

  2. Is their fee flat, not a percentage of your ad spend?

  3. Do their reports show leads and cost per lead, not just clicks?

  4. Are your calls and forms tracked as conversions?

  5. Do they cut wasted searches every month?

  6. Are Google's auto-applied recommendations switched off?

  7. Can you talk to the person who runs your account?

Answer a question to see the grade.

Grade A: A solid agency. Keep them, and keep asking these questions every year.

Grade B: Mostly good. Ask about the gaps: they are usually quick fixes.

Grade C: Some of your budget is likely leaking. A second opinion will show where.

Grade D: Your account may be working harder for the agency than for you. Worth a second opinion.

Grade F: Time for a second opinion, before another month of budget goes the same way.

Get a Free Google Ads Audit → Take the full audit scorecard →

Nothing you tap is sent anywhere.

Free Google Ads audit

What Is in Your Free Google Ads Audit

A real look at your account by the senior people who would run it, not an automated report. You get a short, prioritised list of where your budget is leaking and what to fix first, whether you work with us or not.

  1. Whether the calls, forms and sales Google counts are real, and whether anything is counted twice or missed.

  2. The searches your ads actually showed for, and how much went on ones that were never going to buy.

  3. Whether campaigns, match types and budgets are set up for your goals or left on defaults.

  4. Whether your bid strategy has the data it needs, and whether budget is going to the campaigns that earn it.

  5. How your ads read next to competitors, and what is holding your Quality Scores and click costs back.

  6. Whether the pages your ads send people to load quickly and make it easy to call, book or buy.

No account yet? We look at your market instead: what competitors bid on, and what clicks and leads are likely to cost.

Get a Free Google Ads Audit →

No lock-in and no obligation. You keep the audit either way.

Switching agencies

Moving Your Account to Us, Without Starting Again

Switching agencies shouldn't mean losing years of data or pausing your ads. You keep your account and its history; we are added to it, look before we change anything, and your ads keep running the whole time.

Keep your account and its history.Read more +

Switching agencies shouldn't mean losing years of data or pausing your ads. You keep your account and its history; we are added to it, look before we change anything, and your ads keep running the whole time.

  1. You add us

    A quick invite from your account. We send you the steps.

  2. We look first

    Nothing changes until we have been through every campaign and agreed a plan with you.

  3. Changes in stages

    Fixes roll out a few at a time, with your ads live throughout.

  4. Old access removed

    Your previous agency comes off the account. Your history stays.

How we work

What Happens in Your First 90 Days

Google Ads can bring traffic from the day your campaigns go live, but an account takes a few weeks to learn and a few months to settle. Here is what happens, week by week, and what you see from us along the way.

  1. Plan approved
  2. Campaigns live
  3. Waste trimmed
  4. 90 day review
  5. Every week after
  1. Weeks 1 to 2

    Audit, access and a plan

    We audit your account, or your market if you are starting fresh, set up access in your name and agree what a lead or sale is worth to you. Then we plan the structure around your margins, the step most agencies skip. You approve the plan before any money is spent.

  2. Weeks 3 to 4

    Tracking, ads and launch

    Conversion tracking (Google Tag, GA4 and call tracking) is set up and tested with real enquiries. Ads are written to draw the right clicks, landing pages are checked and campaigns go live. From launch, the account is watched daily.

  3. Weeks 5 to 8

    Learning and cleaning up

    Smart Bidding needs a few weeks of conversion data to settle. Meanwhile we review search terms, add negative keywords and move budget toward the searches that bring enquiries.

  4. Weeks 9 to 13

    Cut, scale and review

    With real data in, we cut what does not pay, put more behind what does and test new ads. Around day 90 we go through cost per lead with you and plan the next quarter.

  5. After day 90

    Optimise and scale, every week

    Cut what wastes money and put more behind what works. Search terms are reviewed weekly, negative keywords added as they turn up and new campaign types tested when the data supports them. The loop does not stop.

Want this structure behind your campaigns?

Every account is different. A brand new account takes longer to settle than one with years of conversion history, and small budgets learn more slowly. You get an honest timeline after the audit.

Get a Free Google Ads Audit → Free toolEstimate your Google Ads budget →
Reporting

Your Monthly Google Ads Report, in One Email

No dashboards to decode. Every month the person who runs your account sends one email: what you spent, what it brought in, what we changed and what happens next. On Growth and Scale a shorter one comes every week as well.

One email a month, in plain English, plus weekly on Growth and Scale.Read more +

No dashboards to decode. Every month the person who runs your account sends one email: what you spent, what it brought in, what we changed and what happens next. On Growth and Scale a shorter one comes every week as well.

Illustrative

Your Google Ads in March: 71 leads at $45 each

Your strategist, Elev8d→ You

Hi, here is March on one page.

Spent
$3,200on budget
Leads
71+8 on February
Cost per lead
$45−$6
Return on ad spend
4.1×from booked jobs

What we did

  • Cut 38 searches that never became jobs, saving about $620
  • Wrote a new ad for blocked drains, now our best performer
  • Raised bids in Richmond and Hawthorn, where jobs are bigger

Next month

  • Test a booking form against the call button
  • Start the hot water campaign ahead of winter

Questions? Reply here, or text me any time.

  • One page, every report

    An email you can read in two minutes, not a login to a dashboard.

  • Leads first, clicks last

    Enquiries, cost per lead and jobs won lead the report.

  • A plan, not just numbers

    What we changed, why, and what we will do next month.

Why us

Why Melbourne Businesses Choose Elev8d for Google Ads

The typical agency agreement is built to keep you. Ours is built so you can leave, which keeps us honest.

See the contract comparison
The typical agency contractMANAGEMENT AGREEMENT · 14 PAGES
  1. 2.1A minimum term of twelve (12) months applies from the commencement date.
  2. 4.3Campaigns are operated within the Agency's manager account and remain Agency property.
  3. 5.2Early termination incurs an exit fee equal to three (3) months of fees.
  4. 7.8Account management may be delegated to any staff member at the Agency's discretion.

every struck clause tells you how they plan to keep you

Our terms, in full
Typical agencyElev8d You, sorted
Account ownership Built in the agency's own account You own your account, and keep it if you leave
Budget transparency Opaque percentage of spend You see every dollar of spend and fee
Contracts 12 month lock-in minimum Month to month, no lock‑in, no exit fees
Reporting Impressions and clicks Cost per lead, ROAS, plain English
Optimisation frequency Monthly, if that Daily monitoring, weekly deep optimisation
Who manages your account Junior or automated scripts The senior strategist you talk to
Honest advice Will sell you whatever you pay for Will tell you if Google Ads is not right, even if that means SEO or fixing your site first

Tired of the typical-agency column?

See how we would run it →Prefer to text? 0494 740 873
Honest guidance

Is Elev8d the Right Google Ads Partner for You?

We are not for everyone. Here is an honest read so you can decide before picking up the phone.

Good fit

You want every dollar tracked to a lead, sale or measurable outcome.

You care about cost per lead and return on ad spend, not impressions.

You are open to fixing landing pages and tracking alongside campaigns.

You want expert management, not automated scripts on autopilot.

Not the right fit

You want the cheapest management fee regardless of quality.

You do not want conversion tracking installed on your website.

You expect Google Ads to fix a weak offer or broken site overnight.

You only care about traffic, not whether visitors become customers.

Ticked most of the good-fit list?

Get a Free Google Ads Audit →Prefer to text? 0494 740 873
Ad spend

How Much Should You Spend on Google Ads?

Your ad budget comes down to three numbers: what a click costs in your market, how many clicks become enquiries, and how many enquiries you want. Move them and watch the monthly spend change.

Three numbers decide your ad budget.Read more +

Your ad budget comes down to three numbers: what a click costs in your market, how many clicks become enquiries, and how many enquiries you want. Move them and watch the monthly spend change.

Leads you want a month40
Clicks that become leads8%
Clicks needed500
Average cost per click$6.00
Monthly ad spend$3,000Cost per lead $75.00

Our management fee is separate and flat. See the plans below.

Get the numbers for your industry →

Illustrative: real costs vary by industry, suburb and season.

Straight answers

What Google Ads Management Costs in Melbourne

Honest numbers before you pick up the phone. One flat monthly fee for managing the account; your ad spend goes straight to Google.

$ %

Your ad spend goes directly to Google. Our fee is flat and agreed up front, never a percentage of your spend. It only changes if the scope of work changes.

Starter

Small business

$800 to $1,000 /mo
Management fee
+ $3,000 to $5,000 /moRecommended ad spend, paid directly to Google
  • Google Ads campaign setup and management
  • Conversion tracking setup
  • Monthly plain English reporting
Most popular

Growth

Scaling business

$1,000 to $1,500 /mo
Management fee
+ $5,000 to $15,000 /moRecommended ad spend, paid directly to Google
  • Remarketing campaigns
  • Landing page optimisation
  • Weekly reporting

Scale

High volume and eCommerce

$1,500+ /mo
Management fee
+ $15,000+ /moRecommended ad spend, paid directly to Google
  • Full funnel campaigns across all Google Ads formats
  • Product feed management
  • Advanced ROAS and value based bidding

Choose an option to explore what is included.

On every plan
  • A senior strategist you talk to directly
  • Daily monitoring, weekly deep optimisation
  • Search, Shopping and Performance Max
  • Month to month, no lock-in

Want a Google Ads Quote for Your Business?

The right fee and budget depend on your industry, competition and goals. We scope it after a short call.

Get a Custom Quote →
Common questions

Got Questions About Google Ads?

Straight answers to the things Melbourne business owners ask before hiring a Google Ads agency.

Ask us directly

Depends on your industry, competition and goals. Most clients invest $3,000 to $15,000 a month in ad spend plus a flat management fee from $800 a month. Cost per click varies: $2 to $8 for trades and eCommerce, $15 to $50+ for legal and finance. Our Google Ads budget estimator gives you a realistic range in about a minute. Our guide to Google Ads costs in Melbourne breaks down what drives the numbers.

Better together

Google Ads and SEO: Why the Best Results Come From Both

Google Ads and organic search are not rivals. They are a system. Run both and each makes the other stronger.

Enquiries a month, first yearIllustrative

First month12Month 1239

First month3Month 1233

First month15Month 1272

Paid · Google Ads

Instant Visibility Traffic from the day ads go live.

  • Top of the page for your highest value searches
  • Real conversion data within weeks
  • Full control over budget, targeting and messaging
Organic · SEO

Compounding Authority Traffic that keeps growing.

  • Rankings that build over time and hold
  • Lower cost per lead the longer it runs
  • Trust that paid ads alone cannot buy
Combined

The Full Search Results Page

Ads at the top. Organic underneath. Two chances at the same click. Ad data shows which searches turn into customers, and a fast, relevant page built for SEO also helps your ads' landing page experience.

One team, one aligned strategy

We manage both in house. Your paid and organic campaigns pull in the same direction instead of competing. Ad data tells us which keywords convert. That feeds straight into a sharper SEO strategy. Explore SEO Melbourne →

Get a Free Google Ads Audit Prefer to text? 0494 740 873
Who we help

Google Ads for Melbourne Businesses

These are the industries we know best. Each has its own page on how Google Ads works for it.

Explore industries →
Free tools

Try Our Free Google Ads Tools

Want to run the numbers yourself first? These tools need no signup, and each one gives you a straight answer in a few minutes.

See all free tools →
From the blog

Google Ads Insights

Practical advice from the people who run the accounts.

View all paid search articles →
Google Ads

Google Ads for accountants and financial services

Read article → Google Ads

Google Ads for dentists and healthcare: patient acquisition that actually works

Read article → Google Ads

How to scale Google Ads without blowing your budget

Read article →
Let's talk

Let's Talk About What Google Ads Can Do for Your Business

Tell us where you are at. We come back with a straight, no obligation read on your account or market opportunity. What works. What bleeds money. What we would fix first. Free audit. No lock-in.

Prefer to text? Message us on 0494 740 873 and we will reply the same day.
Get a Free Google Ads Audit →