Google Ads Budget Estimator
Explore a monthly media-spend scenario using industry and location planning assumptions. The values are not verified Australian averages or a forecast of enquiries. No email required.
- ✓Instant result
- ✓Visible assumptions
- ✓Media-spend scenario
Estimate your monthly budget
Three inputs, using planning CPL assumptions. Agency fees, creative costs and GST treatment are outside this media-spend model.
Plan with your own acquisition numbers
A separate customer-goal scenario. Enter your own CPC range and funnel rates. Low, base and high are chosen scenarios, not confidence intervals. Fees are separate from media spend.
Results stay on your device. Copy, download or print includes your inputs and the stated assumptions. Enquiries do not automatically attach your inputs.
Example, assumptions and model details
Legal Services, Melbourne and 20 enquiries produces $2,320 to $3,480 in monthly media spend under the current planning CPL.
Industry CPLs, location factors and the 20% spread are internal planning assumptions. They have no independently verified population, update schedule or confidence level.
- Evidence basis
- Elev8d's planning assumptions, or the numbers you enter. Not an independent benchmark.
- Population and market
- Built for Australian businesses. Not based on a survey of the market.
- Review owner
- Elev8d
- Model version
- 2026-09-20
How to use this tool
Pick the industry closest to yours. Each option uses Elev8d's planning assumptions for that industry, and you can replace them with your own numbers in the detailed scenario.
Choose your location scope. Melbourne Metro, Victoria or National targeting each carry different competition levels and costs.
Enter how many leads or sales you want per month. The estimate updates instantly, no button, no email, no signup.
How the numbers are calculated
The midpoint is your lead goal multiplied by the selected industry's cost per enquiry and the location factor. Factors are Melbourne Metro 1.00, Victoria 0.85 and National 1.15. A lead means an enquiry, not a completed sale.
The displayed range is 80% to 120% of that midpoint. It is a scenario band, not a measured confidence interval. Source population and collection date have not been established for these assumptions. Check actual campaign economics before committing spend.
Frequently Asked Questions
Straight answers about budgets, benchmarks and what the estimate does and does not include.
No. This is a planning scenario using unverified CPL assumptions. It is not an industry-average quote. For help reviewing your actual inputs, get a free assessment.
No, this is ad spend only, the money that goes to Google. Management fees are separate. You can see how we structure those on our Google Ads page.
The range is a fixed 20% either side of the midpoint. It illustrates sensitivity; it is not a measured confidence interval or evidence of likely outcomes.
Start from your goals, observed CPC and conversion rates, delivery capacity and fees. This tool cannot establish a universally viable starting budget.
Want a More Accurate Estimate?
The estimator uses industry averages. A free audit uses your actual market, competitors and account data to tell you what a realistic budget looks like for your business. No obligation, no hard sell.