Less guesswork. More leads. Rankings that last.
Forget keyword counts and traffic graphs nobody reads. We build organic visibility that shows up where it matters: your pipeline, your phone and your bottom line.
| Period | position |
|---|---|
| Month 1 | 28 |
| Month 4 | 14 |
| Month 7 | 6 |
| Month 12 | 3 |
Rankings earned the safe way: no shortcuts, no lock-in
Four places on Google can win you a customer. SEO earns the two that cost nothing per click and lays the groundwork for the third. Here is what each one is, and which of our services wins it.
Four places on Google can win you a customer. SEO earns the two that cost nothing per click and lays the groundwork for the third. Here is what each one is, and which of our services wins it.
The ten blue links. Earned with a sound site, pages that match what people search, and links from trusted sites. This is SEO.
SEO · no cost per clickThe three local businesses shown with a map. Won with your Google Business Profile, reviews and local pages. This is local SEO, part of every plan for businesses that serve an area.
Local SEO · no cost per clickAI Overviews and answer boxes quote a page directly. Strong SEO is the base; answer engine optimisation shapes pages to be quoted, and generative engine optimisation covers ChatGPT and other assistants.
AEO and GEO · built on SEOThe Sponsored results at the top. Paid per click, live the same day, gone when you stop paying. That is Google Ads; most businesses do best with both.
Google Ads · paid per clickSearch for a local service and Google shows three nearby businesses on a map, above the normal results. Which three depends on where the person searching is, so the map pack is won one suburb at a time.
Search for a local service and Google shows three nearby businesses on a map, above the normal results. Which three depends on where the person searching is, so the map pack is won one suburb at a time.
Map packSearching from Richmond
Google weighs three things when it picks the three businesses on the map. Here is what we do about each.
Does your listing match what they searched?
How close are you to the person searching?
How well known and trusted are you?
Want to know where you rank from each suburb you serve?
Free, with no lock-in and no obligation.
Five steps, run in the same order on every account. You see what we find, agree what we do and get a record of every change, from the first audit to the monthly report.
Five steps, run in the same order on every account. You see what we find, agree what we do and get a record of every change, from the first audit to the monthly report.
We dig into your site, your competitors and your market before touching anything. You can't fix what you haven't measured.
You getA plain English audit of what is holding your site back.
We build a prioritised plan based on what will move the needle fastest. Sequenced so you see momentum early, not in twelve months.
You getA prioritised roadmap: what we do, in what order and why.
We fix the technical issues holding your site back, speed, crawlability and structure. So Google can actually read and reward your pages.
You getA record of every fix, so you can see what changed and when.
We create content that targets real search intent and earn the links that build authority. This is where rankings start to compound.
You getA content plan agreed with you, and every page it produces, which you own from the day it goes live.
Transparent reporting on what matters, with ongoing adjustments based on data. Not guesswork and never vanity metrics.
You getA plain English report each month: enquiries from Google, the terms that moved, what we did and what comes next.
Want to know where your site sits in this process today?
Free, with no lock-in and no obligation.
Six services, one aim: more of the right customers finding you on Google. Take the parts you need, or let us run the whole engine for you.
01
The engineering layer of SEO. We make sure Google can crawl, render and index every page that matters, fast.
What is included
The aimA site Google can crawl, load and understand, on every page that matters.
02
Every page tuned to rank for its target term. Titles, headings, content and intent aligned so search engines and humans both get it.
What is included
The aimEvery key page clearly answers the search it is meant to win.
03
For businesses that serve a place. We get you found in the map pack and local results where Melbourne customers are searching.
What is included
The aimFound in the map pack and local results in the suburbs you serve.
04
A content engine built around what your market is searching for. Pages and articles that pull qualified traffic and earn their keep.
What is included
The aimPages that answer what your customers search, before they call anyone.
05
A forensic look at what's working, what's broken and what's missing. With a prioritised action list you actually own, whether you stay or go.
What is included
The aimA clear list of what to fix first, in order, and yours to keep.
06
Authority earned the right way. We build relevant, high quality links that move rankings and steer clear of the spam that gets sites penalised.
What is included
The aimTrusted sites pointing to yours, and nothing that risks a penalty.
SEO starts slowly, then compounds. Here is the usual shape of the first year, so you know what is happening while the numbers build.
SEO starts slowly, then compounds. Here is the usual shape of the first year, so you know what is happening while the numbers build.
01Month 1
We find what's holding the site back and fix what stops Google reading it.
What we do
Plan agreed
02Months 2 to 3
The groundwork goes live and easier searches start to move.
What we do
Early movement
03Months 4 to 6
New pages fill the gaps and links are earned from relevant sites.
What we do
Page one arrivals
04Months 7 to 9
More of your key searches reach page one and enquiries steady.
What we do
Steady enquiries
05Months 10 to 12
Each ranking page helps the next.
What we do
Compounding
Every site is different. Competitive industries take longer, and a site with a strong history can move faster. You get an honest estimate after the audit.
Estimate your own SEO timeline →Mostly it comes down to how people search for what you sell and how hard your area is fought over. Choose both to see the range our SEO timeline estimator gives, and what usually moves first.
Mostly it comes down to how people search for what you sell and how hard your area is fought over. Choose both to see the range our SEO timeline estimator gives, and what usually moves first.
8 to 13 months
Your Google Business Profile and map pack places usually move first, then your service and suburb pages start climbing the normal results.
Specific product and category searches usually move first. Broad, one word searches take longest.
Longer, more specific searches usually move first. The broad terms everyone wants come later, as the site earns links and trust.
Searches near you usually move first. The national terms follow as the site builds authority.
The same model as our SEO timeline estimator, which also weighs your site's age, its SEO so far and your budget. A planning range, not a promise.
Try all five factors in the full estimator →Want a real estimate for your site, not a range? The free audit gives you one.
Free, with no lock-in and no obligation.
Each month you get one page in plain English: the enquiries and calls Google sent you, the searches that moved, what we did and what comes next. Here is what one looks like.
Each month you get one page in plain English: the enquiries and calls Google sent you, the searches that moved, what we did and what comes next. Here is what one looks like.
In shortA good month. Enquiries from Google were up on last month, mostly through the new payroll page. Two searches reached the top three, and one slipped: we know why and it is in the plan.
The numbers that pay: enquiries and calls that came from Google, against last month. Not a pile of vanity metrics.
| Searches that moved | Was | Now |
|---|---|---|
| bookkeeper melbourne | 9 | 4+5 |
| bas agent richmond | 6 | 2+4 |
| payroll services melbourne | 14 | 3+11 |
| xero bookkeeper | 3 | 5−2 |
The searches you care about, where you sat last month and where you sit now. Falls included, with the reason.
Every piece of work done that month, in plain words, so you can see what you are paying for.
What we plan to do next month and why, so you always know what is coming.
The numbers that pay: enquiries and calls that came from Google, against last month. Not a pile of vanity metrics.
The searches you care about, where you sat last month and where you sit now. Falls included, with the reason.
Every piece of work done that month, in plain words, so you can see what you are paying for.
What we plan to do next month and why, so you always know what is coming.
Illustrative: the business, searches and numbers above are made up to show the format. Your report shows your own.
Real outcomes, not vanity metrics. Each one is an Australian business, anonymised by industry, with the problem we found and what we changed.
Real outcomes, not vanity metrics. Each one is an Australian business, anonymised by industry, with the problem we found and what we changed.
Holding the #1 Google ranking
At #1 for core search terms
From page 2 in under 8 months
Ready for rankings that pay their own way?
Free, with no lock-in and no obligation.
Most agencies look the same on the surface. The difference is in how the work actually gets done and who's doing it. Here's an honest side by side.
Want SEO run by the people you actually talk to?
Free, with no lock-in and no obligation.
Ask every agency you talk to, including us. Good answers are short and specific. Here is what to ask, why it matters and how we answer.
Ask every agency you talk to, including us. Good answers are short and specific. Here is what to ask, why it matters and how we answer.
Why askSome agencies sell with seniors, then hand the work to juniors or outsource it.
Our answerThe people you meet do the work: the founders and a senior team. You talk to them directly, not through an account manager.
Why askIf the agency keeps them, leaving can mean losing what you paid for.
Our answerYou do. You own every word, page and link the day it goes live.
Why askLock-in contracts and exit fees keep you paying for work that is not working.
Our answerOngoing SEO runs month to month with no exit fees, and you keep everything we produced.
Why askA 50 page PDF of vanity metrics can hide whether anything is working.
Our answerA plain English report each month: enquiries from Google, the terms that moved, what we did and what comes next.
Why askTraffic and keyword counts can rise while enquiries stay flat.
Our answerLeads, enquiries and revenue from organic search, tracked month on month against the plan. Not keyword counts.
Why askBought or spammy links can do more harm than good.
Our answerWe earn links from relevant, trusted sites. No cheap link packages or shortcuts, and we never chase loopholes.
Why askContent mill copy rarely shows real expertise, the thing Google now rewards hardest.
Our answerOur senior team writes it: a human, not a content mill.
Why askAnyone promising page one in thirty days is guessing, or targeting searches nobody makes.
Our answerMost businesses see meaningful movement within three to six months, compounding from there. You get an honest estimate after the audit.
Why askAn agency cannot push two rivals to the top of the same search.
Our answerNo. One client per niche per market. If we already work with your direct competitor, we tell you straight away.
Why askA vague answer usually means a template, not a plan.
Our answerAudit the site, fix what stops Google crawling and indexing it, and agree the priorities with you.
If you hear any of these, keep looking.
“Guaranteed #1 on Google”
Google decides rankings, not agencies. A guarantee usually means searches nobody makes, or shortcuts that put your site at risk.
“Very cheap monthly packages”
Ongoing SEO for most small to mid Melbourne businesses runs $1,500 to $3,500 a month. Far below that, the work is usually automated, outsourced or skipped.
“Hundreds of links, fast”
Links bought in bulk come from sites that do not help, and can hurt. Links worth having are earned from relevant sites, a few at a time.
“A 12 month lock-in”
An agency confident in its work does not need to lock you in. If results stall, you are stuck paying.
Five quick questions about the basics that decide whether customers find you. Your score is worked out on this page: no email, no signup, and your answers never leave your browser.
Strong foundations
The basics are in place. The next gains come from content and links that pull you ahead of competitors.
A solid start, with gaps
Customers can find you some of the time. The gaps below are where to start.
Plenty of room to grow
Most people searching for what you sell will not find you yet. These basics are fixable, and the audit shows where to start.
A quick self check, not an audit. The free audit looks at your actual site.
A real look at your site by the people who would do the work, not an automated PDF. You get a short, prioritised list of what is holding your rankings back and what to fix first, whether you work with us or not.
A real look at your site by the people who would do the work, not an automated PDF. You get a short, prioritised list of what is holding your rankings back and what to fix first, whether you work with us or not.
Type it in, then send the short form with the best way to reach you.
The senior people who would run your SEO go through it themselves. No automated report.
A short list in order of impact. Yours to keep, whether you work with us or not.
We will check your site for:
Crawl errors, indexing problems, speed and Core Web Vitals, and anything stopping Google reading your pages.
What stops Google reading your pages
The searches your customers use that you do not rank for yet, and which are worth going after first.
Searches you could be winning
What the businesses ranking above you are doing that you are not: content, links and local signals.
What the sites above you do better
Your Google Business Profile, reviews and local listings, if you serve customers in an area.
How you show up in local searches
Which pages are working, which are thin or duplicated, and what is missing.
Which pages work and what is missing
The fixes in order of impact, so you know exactly where to start.
What to fix first, in order
Nothing is checked until you send it.
Prefer to text? 0494 740 873No lock-in and no obligation. You keep the audit either way.
We're not for everyone and that's the point. Here's an honest read on whether we're the right fit, so you can decide before you ever pick up the phone.
You want long term rankings, not short term traffic spikes.
You understand SEO takes time, structure and consistency.
You want content, technical SEO and authority working together.
You care about leads, enquiries and revenue, not just keyword reports.
You want instant rankings in a few weeks.
You are looking for cheap link packages or shortcuts.
You only care about vanity traffic numbers.
You are not willing to improve your website when needed.
Search works differently in every industry. These are the sectors we know best, each with its own page on how its customers search and what we do about it.
What their customers search
Most tradies live on word of mouth. It works until it stops.
How SEO works for Trades and Home Services →Don't see your industry here?
Free, with no lock-in and no obligation.
Check your own site before you talk to anyone. No signup and no email: each tool gives you a straight answer in seconds.
See all free tools →Ads bring enquiries from the day they go live and cost the same every month; stop paying and they stop. SEO costs less each month and keeps building. Here is a year of each, on the same starting figures as our PPC vs SEO calculator.
Ads bring enquiries from the day they go live and cost the same every month; stop paying and they stop. SEO costs less each month and keeps building. Here is a year of each, on the same starting figures as our PPC vs SEO calculator.
About 320 enquiries at about $180 each, fee included, while the spend runs.
Enquiries start slower, then build while the monthly cost stays flat.
Ads for enquiries this month, SEO for the ones that keep coming. We will tell you honestly how to split it for your market.
Run your own numbers in the PPC vs SEO calculator →The calculator's starting figures: $4,000 a month on ads at $6 a click with 4% of clicks enquiring, plus our Google Ads management fee from $800, and $2,000 a month on SEO, all ex GST. Your numbers will differ.
Not sure how to split your budget? The free audit tells you where the next dollar should go.
Free, with no lock-in and no obligation.
Every business is different, so we don't do cookie cutter packages. But you deserve to know what to expect, so here are honest ranges before you ever pick up the phone.
Every business is different, so we don't do cookie cutter packages. But you deserve to know what to expect, so here are honest ranges before you ever pick up the phone.
A full forensic review you keep, whether you work with us or not.
Ongoing SEO for small to mid Melbourne businesses ready to climb.
For competitive industries and larger sites that need to move fast.
Choose an option to explore what is included.
Free audit or paid audit?
A short, prioritised read on what is holding your rankings back and what to fix first. No cost and no obligation.
The full forensic review of your site, with a roadmap you can use with any team, whether you work with us or not.
Every quote is scoped to your industry, your competitors and the state of your site, after a short call. You know the monthly fee and what it covers before you commit.
Straight answers to the things business owners ask before investing in organic growth.
Ask us directlyMost businesses see meaningful movement within three to six months, with results compounding from there. Competitive industries take longer; local niches can move faster. Our SEO timelines guide breaks down what to expect and when. Anyone promising page one in thirty days is either lying or targeting keywords nobody searches.
Ongoing SEO for most small to mid Melbourne businesses runs $1,500 to $3,500 per month, with competitive industries at $4,000 and up. A one-off audit is $1,500 to $3,000. Our SEO cost guide for Melbourne explains what drives the ranges and what you should get for the money.
SEO earns rankings organically over months and compounds; ads buy the top of the page immediately and stop the day you stop paying. Most businesses do best with both. We also run Google Ads campaigns for Melbourne businesses, and our guide to SEO vs Google Ads for Melbourne businesses compares them properly.
It depends on the plan we agree after the audit, but a typical month mixes technical fixes, new or rewritten pages, earning links from relevant sites, and your local listings if you serve an area. You see all of it each month in a plain English report, along with what comes next.
Leads, enquiries and revenue from organic search, reported in plain English. Not keyword counts. You will see rankings, traffic and conversions tracked month on month against the plan. Our SEO timeline estimator sets expectations by industry, and our SEO ROI measurement guide shows exactly what to measure. If traffic grows but enquiries do not, conversion rate optimisation is usually the missing piece.
No, and nobody honest can. Google decides rankings, not agencies. What we can show is a track record: our case studies include #1 rankings that have held through 25+ Google core updates. If an agency guarantees rankings, read our guide on how to spot a dodgy SEO agency in Australia before signing anything.
Yes. Google Business Profile, local citations, review strategy and location pages that get you found in the map pack where Melbourne customers actually search. Run our Local SEO Readiness Checker for a quick read on where you stand, or see our Google Maps ranking factors guide.
We review your site's technical health, current rankings, content gaps and competitor position, then send back a straight read on what's holding you back and what we'd tackle first. No obligation, no sales pressure and the findings are yours to keep either way.
For most businesses, yes, and more than ever now that AI results and ads crowd the page. The clicks that remain go to sites with genuine authority, and the same authority is what gets you chosen for Google's answer boxes and AI Overviews and cited by AI assistants such as ChatGPT. Our guide to SEO in Melbourne and our honest read on whether SEO is worth it for small business cover when it pays and when it does not.
Not always. Plenty of sites just need targeted fixes to speed, structure and content. If a rebuild genuinely is the right call, we design and build websites in house and handle the migration without losing your rankings. Our website migration SEO checklist shows how that works.
Our senior team writes it, a human, not a content mill and you own every word, page and link the day it ships. Content is written to demonstrate genuine expertise, the thing Google now rewards hardest. See our E-E-A-T guide for small business.
If the work is genuine, updates are usually good news: our clients have held rankings through 25+ core updates because we never chase loopholes. We monitor every update and tell you plainly if anything moved. Our guide to Google algorithm updates explains how we respond.
Rankings need defending: competitors keep publishing and Google keeps updating. But mature accounts often shift to a lighter maintenance footing. We tell you honestly when that point arrives. Our SEO ROI calculator shows what the compounding value looks like either way.
Ask who does the work, what you own if you leave and how they report. Then check for guarantees, lock-ins and vague deliverables. Our guide on how to choose an SEO agency in Melbourne gives you the full checklist, including the questions agencies hope you never ask.
You're not alone, it's the most common story we hear. The fix is transparency: you'll see exactly what we do each month, in plain English, and you own everything we produce. Our SEO deliverables guide shows what a competent agency should actually be delivering for the money.
For a very small site, you can get surprisingly far, and our free SEO tools will help. The honest crossover: when the hours you spend learning and doing outweigh the fee, or when the competition is investing more than you can match part time.
No. Ongoing SEO runs month to month with no exit fees.
The people you meet do the work. You talk to them directly, not through an account manager.
No. One client per niche per market. If we already work with your direct competitor, we will tell you straight away and point you somewhere good. Get in touch and we will confirm availability for your niche.
SEO comes with a lot of jargon. Here is every term you are likely to hear from us or any other agency, explained in plain English.
No term matches that yet. Ask us and we will explain it.
Straight talking guides on SEO, written for business owners, not other marketers. No jargon, just what actually moves the needle.
View all articles →Tell us where you're at and we'll come back with a straight, no obligation read on your organic visibility. What's working, what's holding you back and what we'd do first. Free audit, no lock-in.
