Authority. Citations. Visibility. Everywhere AI Answers.
People are asking ChatGPT, Perplexity and Google Gemini instead of searching. When someone asks "best accountant in Melbourne" or "how much does a website cost," AI answers. If it does not cite you, you are invisible to a growing share of your market. We build the authority, content and presence that make AI models reference your business as a source.
People now ask ChatGPT, Perplexity and Gemini who to hire. If the answer names a competitor, you never hear about it. We build the authority and content that get your business named and cited.
Your customers are already asking AI. Be the recommendation. Illustrative AI answer. Citations and recommendations vary by query.
AI does not rank pages. It cites sources. Being cited requires a different kind of authority than traditional SEO. We build the presence, content and signals that make AI models choose your business as a trusted source.
Generative engine optimisation (GEO) is the work of getting your business named and cited when people ask AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Copilot for advice. It combines authority across the web, pages written to be quoted, and monthly checks of what each platform says about you.
You may also hear GEO called AI SEO, LLM SEO or AI search optimisation. They describe the same goal: being the source an AI answer names.
Reviewed September 2026
AI models cite sources they consider authoritative. That means your business needs to appear in the right places: industry publications, directories, review sites and authoritative third party content. We build that presence systematically.
AI extracts from content that is clear, structured and definitive. We create and optimise content formatted for AI extraction: direct answers, structured data, clear attribution and the kind of depth that makes an AI model confident enough to cite you.
ChatGPT, Perplexity, Google Gemini, Claude and Microsoft Copilot all source information differently. We optimise your visibility across all of them. Not just one platform. Wherever your customers ask AI a question, you should be in the answer.
GEO is only useful if you can measure it. We track AI citations, referral traffic from AI platforms, brand mentions in AI responses and changes in visibility over time. If it cannot be measured, we do not claim it is working.
Illustrative examples
Where the four pillars point: your business cited as a trusted source across every AI platform your customers use.
AI picks the sources it trusts enough to repeat. Four signals decide it, and a gap in any one of them lowers your chances.
How it buildsslowest, worth the most
How many other authoritative sources reference you: backlinks, mentions, citations in industry publications and directories. AI models trust sources the rest of the web already treats as authoritative.
How it buildspage by page
Comprehensive, accurate, clearly structured content. AI models favour sources that give complete, well organised answers. Thin content does not get cited.
How it buildsadds up over time
Author credentials, professional affiliations, verifiable claims and consistent entity information across the web. Models are increasingly calibrated to trust demonstrated expertise.
How it buildskept fresh monthly
Platforms with web search weight recency. Outdated content loses citation eligibility; regularly updated content maintains visibility, especially in fast moving industries.
Curious whether AI already cites you?
Each AI platform sources and cites information differently. Optimising for one is not enough. We build visibility across all of them.
The largest AI assistant by user base. ChatGPT uses web search, its training data and partnered content sources to generate responses. Getting cited by ChatGPT requires strong web authority, structured content and presence across the sources it trusts. We build all three.
A search first AI that cites every source explicitly. Perplexity crawls the web in real time and attributes every claim to a specific URL. This makes it the most citation friendly AI platform. Strong, well structured content with clear answers ranks well in Perplexity results. It is also the easiest platform to track, and it is growing fast among professionals who want sourced answers.
Google's AI appears in search results as AI Overviews and as the standalone Gemini assistant. It draws from Google's index, so your SEO foundations directly support GEO here. AI Overviews cite sources with links, making this the highest traffic AI citation opportunity.
Anthropic's AI assistant used by businesses and professionals. Claude is known for careful, nuanced responses and tends to cite authoritative, well structured sources. Technical accuracy, depth and E-E-A-T signals matter here.
Built on OpenAI's models and integrated into Bing, Microsoft 365 and Windows. Copilot pulls from Bing's index, meaning Bing SEO and web authority both matter. Often overlooked, Copilot reaches a large professional audience through Microsoft's ecosystem.
Want to know how visible you are to these platforms?
AI visibility is earned, so it builds gradually. Here is the usual shape of the first eight months: what we work on, what you see from us and when AI answers tend to start naming you.
What we doWe ask ChatGPT, Perplexity, Gemini, Claude and Copilot the questions your customers ask, then map the sources each one trusts in your industry and which of them mention competitors but not you.
What you seeWho each platform names today, the sources that matter, and the plan.
What we doKey pages are reworked to give clear, quotable answers. Schema markup goes in and your business details are made consistent across profiles and directories. Digital PR starts on the sites AI already trusts.
What you seeEach change and placement in your monthly report, before AI answers catch up.
What we doAuthority building continues, and new and reworked pages go out in batches.
What you seeWith solid SEO in place, platforms that search the web live, such as Perplexity and Google's AI Overviews, tend to reflect the work first. Each monthly report shows which questions now name you, and where.
What we doEvery month we track citations, AI referral traffic and brand mentions on all five platforms, keep content current and go after the questions competitors still own.
What you seeAs mentions build across the web, more platforms and more questions name you, and citations hold from month to month.
Get a timeline for your own business
Every business starts from a different place. With strong SEO foundations, first citations can appear within two to four months; starting from scratch takes longer, because SEO comes first. No one can promise what an AI platform will say, so we show you what changed each month.
GEO is new enough that most of the advice out there is wrong. Here are the mistakes we see most often.
strong on Google, absent from the conversation · illustrative
There is no shortcut. No schema trick. No prompt injection. No hidden metadata that forces an AI to cite you. AI models are built to identify authoritative sources. The only reliable path is being an authoritative source. Anyone promising a hack is selling something.
GEO is built on top of SEO, not instead of it. Google AI Overviews pull from Google's index. Perplexity crawls the web. ChatGPT searches the web. If your site does not rank well in traditional search, AI platforms will not find you either. SEO foundations come first.
ChatGPT is not the only AI platform. Perplexity, Gemini, Claude and Copilot all reach different audiences and source information differently. Optimising for one and ignoring the rest leaves visibility on the table.
If you are not checking whether AI platforms actually cite you, you are guessing. GEO without tracking is marketing without measurement. We monitor citations across all five platforms monthly. Without that data, there is no strategy. Just hope.
Writing content specifically to trigger AI citations without caring whether it is actually useful. AI models are getting better at detecting low quality content. Thin, repetitive and keyword stuffed pages will not earn citations long term. Quality and depth win.
Some businesses are waiting this out, hoping AI search is a fad. It is not. More of your customers ask AI before they buy, and Google now puts AI answers above many of its results. The businesses that build AI visibility now will have an advantage that compounds for years.
Want to know where you stand?
A real check of how AI platforms talk about your business, done by the senior people who would run the work. You get the questions, the answers and a short list of what to fix first, whether you work with us or not.
The questions people put to AI before they buy what you sell, from "best" and "near me" to comparisons and costs.
What ChatGPT, Perplexity, Gemini, Claude and Copilot answer, who they recommend and cite, and where you appear, if at all.
The publications, directories and review sites each platform cites for your topics, and which mention competitors but not you.
Whether your name, services, locations and credentials read the same everywhere, so AI is sure it has the right business.
Whether your key pages give clear, specific, current answers an AI can lift and credit, or bury them in general copy.
Whether AI crawlers are allowed to read your site, and whether schema markup tells them who you are and what you do.
No SEO foundations yet? We will say so plainly and show what to build first, because AI platforms have to find you before they can cite you.
No lock-in and no obligation. You keep the audit either way.
AI search is new. But the underlying authority and content work is not. Here is what GEO looks like when it works.
4/5
AI platforms citing the firm
Referral traffic from AI platforms growing 15% month on month
Strong traditional SEO but zero AI visibility. When potential clients asked ChatGPT or Perplexity for recommendations in the firm's specialty, competitors were cited instead.
Built authority across industry publications and directories. Restructured service content for AI extraction. Added depth and E-E-A-T signals. Within four months, cited by ChatGPT, Perplexity, Gemini and Copilot.
22
Product queries with AI citations
12% of total organic traffic now comes via AI assisted search
Category and product pages ranked well in Google but were never cited in AI Overviews or Perplexity results for buyer queries.
Created definitive buying guides and comparison content. Structured product data for extraction. Built authority through industry review sites. Now cited in AI responses for 22 core product and category queries.
60%
Increase in brand mentions across AI platforms
"AI recommended you" enquiries up monthly
Well known in the industry but invisible to AI. Thought leadership content existed but was not structured for citation. Competitors were cited instead for core industry topics.
Restructured content for citation eligibility. Built digital PR program targeting sources AI models trust. Increased presence across directories and industry publications. Brand mentions in AI responses up 60% within six months.
GEO is new as a label, but the work underneath it is not. Authority building, content strategy and technical SEO are what we do every day.
an "AI visibility add-on" that only deploys schema is a checkbox, not a strategy
GEO rests on the same web authority SEO does: mentions, citations, digital PR and clear expertise. That is the work we already do. The new layer is checking what AI platforms say about you, every month.
Most agencies add "AI optimisation" to their website without any measurement. We track actual AI citations across ChatGPT, Perplexity, Gemini, Claude and Copilot monthly. If we cannot show the citations, we cannot claim the results.
Month to month. GEO is a long term play but we do not need a contract to keep you. Results keep clients.
GEO data feeds back into SEO, content and even paid campaigns. Which topics does AI recommend you for? Which ones do competitors own? That intelligence shapes your entire digital strategy when one team runs everything.
Month to month. Cancel any time, keep everything.
Want to see what AI says about you today?
GEO is not for every business yet. Here is an honest read.
Your customers are using AI tools to research before buying.
You have (or are building) strong SEO foundations already.
Your industry has clear "recommendation" or "best of" queries that AI answers.
You are willing to invest in long term authority building, not a quick fix.
Your website is brand new with no organic presence. SEO comes first.
Your industry has very low AI query volume (highly niche or regulated).
You want guaranteed results within 30 days. GEO compounds over months.
You are not willing to invest in content quality and digital PR.
AI citations matter most in industries where people ask AI for recommendations, comparisons and "best of" answers.
Don't see your industry?
GEO stands on the same foundations as SEO: clear structure, consistent business details and topics covered in depth. These tools check those foundations in a few minutes, with no signup.
See all free tools →GEO is a long term investment in authority and AI visibility. Pricing depends on competition, content volume and whether your SEO foundations are already in place.
One flat fee. Nothing else. No percentage of anything, no media spend, no tooling upsells. GEO builds on your existing site and the authority you already have, and every piece of content, citation and profile we build is yours to keep.
A full AI visibility audit across all major platforms.
Ongoing AI visibility optimisation for businesses with SEO foundations.
GEO plus AEO plus SEO as one integrated program.
Choose an option to explore what is included.
The free audit is a short check of how AI platforms answer your customers' questions and what to fix first; the paid GEO Audit is the full review across five platforms, with the source and authority gaps mapped and a roadmap you keep.
Flat fees and no lock-in contracts. The right scope depends on your industry, your competition and how many AI platforms we track for you. We scope it honestly after a discovery call. Not sure where you stand in AI answers? Free, no obligation GEO audit, no sales pressure.
GEO is new for most businesses. Here are straight answers to the most common questions.
Ask us directlyGEO is the practice of optimising your business to be cited by AI platforms such as ChatGPT, Perplexity, Google Gemini, Claude and Microsoft Copilot. When someone asks AI a question about your industry, GEO is what determines whether the AI references your business or a competitor. It is built on authority, content quality and multi platform presence. For the basics in plain English, read GEO explained.
SEO gets you ranked in Google's organic results. GEO gets you named and cited in AI generated answers. GEO does not replace SEO; it is built on top of it. Most AI platforms search the web before they answer, so if your site does not rank well, AI will not find you either. Doing GEO without SEO is like building a second floor without a first. What has changed is that SEO alone is no longer enough. Our article on what AI search means for Melbourne businesses looks at what is changing.
GEO focuses on the AI assistants people ask directly: ChatGPT, Perplexity, Google Gemini, Claude and Copilot. AEO focuses on the answers on Google's results page: featured snippets, People Also Ask and AI Overviews. AI Overviews are where the two meet, so both cover them: AEO shapes your pages so Google can lift a clear answer, and GEO builds the authority across the web that AI tools look for before they cite a source. Both need structured content and authority.
Yes. The names differ, but the goal is the same: being the source an AI answer names and cites.
A one off audit runs $1,500 to $2,500. Ongoing GEO programs start from $1,500 a month. Full AI search optimisation integrating GEO, AEO and SEO starts from $4,000 a month. Cost depends on your industry competition, content needs and current authority level.
Not directly: nobody can edit what an AI model says. What we can fix is what it reads. Wrong opening hours, old prices or a service you no longer offer usually come from an outdated listing, directory or page somewhere on the web. We find the sources behind the wrong answer, correct the ones you control, ask the others to update and recheck the same questions every month.
Four overlapping signals. Web authority: how many credible sources reference you. Content quality: how comprehensive, accurate and well structured your content is. E-E-A-T signals: verifiable expertise, credentials and trust indicators. Recency: how current your content is. No single signal is enough. All four need to be strong. Our guide on how to get cited in Google's AI search shows what that looks like in practice.
No. AI citation is not like paying for an ad placement. It is earned through authority, content quality and presence across trusted sources. We can show you where the opportunities are, build the signals that increase your chances and track citations over time. But guaranteeing a specific AI will cite you is not something any honest agency can promise.
Not in the answer itself. ChatGPT now shows ads in Australia, but they sit below the answer, labelled Sponsored, and do not change what the answer says. Being named in the answer is earned, and that is what GEO is for.
Authority building compounds over time. Initial citation gains can appear within two to four months for businesses with existing SEO strength. Meaningful, consistent AI visibility typically takes four to eight months. Businesses starting from scratch need SEO foundations first, which adds to the timeline.
We ask each AI platform the questions your customers ask every month and track which platforms name and cite your business. We also monitor referral traffic from AI platforms, brand mentions in AI answers and your share of citations against competitors. Plain English reporting. No guessing. The same questions show what your customers ask AI, which feeds Google Ads keywords and ad copy when one team runs both. If AI visitors arrive but do not enquire, conversion rate optimisation is the next fix.
Mostly. Visits from ChatGPT, Perplexity, Gemini and Copilot show in GA4 as referrals, and ChatGPT tags many of its links so they are easy to spot. Some arrive with no source and are counted as direct, so the real number is higher than the report shows. We set up a separate AI channel in GA4 so you can see those visits, and whether they enquire, at a glance.
Ask it the questions your customers ask, word for word, with web search on, and note who it names and which sites it cites. Do the same in Perplexity, Gemini, Claude and Copilot; our guide to being found across search and AI platforms covers where each one fits. Answers change with the wording and from day to day, which is why we track the same questions every month. Our free audit does this for you.
Yes, especially for "best" and "near me" queries. "Best plumber in Melbourne" or "recommended accountant near me" are exactly the kind of queries people ask AI. Local businesses that build authority through reviews, directory presence and structured local content are the ones AI cites for these queries.
Comprehensive, authoritative, clearly structured content. Definitive guides, detailed service pages, comparison articles and in depth FAQ content. The content needs to be genuinely useful, not keyword stuffed. AI models are built to identify quality. Thin content does not earn citations.
Digital PR means getting your business mentioned, quoted and linked to by authoritative publications, directories and industry sites. AI models trust sources that the rest of the web already treats as authoritative. The more credible sites reference your business, the more likely AI platforms are to cite you.
Because forums hold what AI tools look for: real people describing real experiences. Threads where customers compare businesses are often cited for "best" and "recommended" questions. The answer is never fake posts, which moderators remove and which can damage your name. It is being worth mentioning, answering openly as your business where that is welcome, and knowing which threads in your industry AI tools cite. We track those threads as part of measuring GEO.
Both. On site: we restructure and create content formatted for AI extraction. Off site: we build authority through digital PR, citation building and directory presence. GEO requires both. Great content on a site nobody references will not get cited. A well referenced business with thin content will not get cited either. If the site itself holds your pages back, our web design team is part of the same conversation.
Honest answer: some of what is sold as "GEO" is absolutely a scam. Agencies rebranding their SEO as "AI optimisation" without changing anything. Or promising guaranteed ChatGPT citations they cannot deliver. Real GEO is authority building, content optimisation and multi platform measurement. It is measurable, it compounds and it is based on how AI models actually work. The label is new. The underlying discipline is not.
Not any time soon. Most searches in Australia still happen on Google, and Google now writes AI answers into its own results through AI Overviews and AI Mode. What has changed is how people decide: many research and compare in ChatGPT or Gemini, then search for the business by name. That is why we cover both: ranking on Google and being named in AI answers.
Product recommendation queries are one of the strongest GEO opportunities. "Best wireless headphones under $200" or "running shoes for flat feet" are exactly what people ask AI. eCommerce businesses with detailed buying guides, comparison content and well structured product data earn citations for these queries. It is a direct path to purchase ready traffic.
Only after deciding what you want. Some crawlers collect training data; others fetch pages to answer a question live and cite them. If you block the second kind, those platforms cannot cite your pages. We check your robots.txt as part of the audit.
It is a proposed file that lists a site's key pages for AI tools, a little like a sitemap. Google has said its search does not use it, and no major AI platform has said its answers depend on it. It takes minutes to add and does no harm, but it will not get you cited. Clear pages, a site AI crawlers can reach and mentions on sites they trust do that.
They are one of the public signals AI tools read when they recommend a local business, alongside directories and mentions. Consistent, recent reviews on the platforms your customers use help.
AI search comes with a new vocabulary, and some of it gets used loosely. Here is what the common terms actually mean for your business.
Who fits out medical clinics in Melbourne?2
Searched 12 sites3
Your Business4 is often recommended for clinic fitouts, with published compliance checklists.15
1On the picture
No term matches that yet. Ask us and we will explain it.
Practical advice on generative engine optimisation and the future of search.
View all GEO articles →Tell us where you are at. We check which AI platforms cite you, which ones cite your competitors instead and what it takes to close the gap. Free audit. No lock-in.
