Marketing Budget Allocator
Explore a preset marketing budget split by business type and stage. This is a starting template, not an evidence-based recommendation for your account.
Split your budget
Enter amounts ex GST. Google Ads and Meta add 10% GST to Australian invoices, so the amount billed is higher.
Service business · Growing
Adjust and lock a budget plan
This optional plan uses the budget above. Enter delivery fees separately, then lock any channel amounts you have chosen. Remaining funds follow the current template weights across unlocked channels. Minimum practical amounts are your own assumptions, not verified channel thresholds.
Results stay on your device. Copy, download or print includes your inputs and the stated assumptions. Enquiries do not automatically attach your inputs.
Example, assumptions and model details
A $2,499 budget concentrates on two channels; $2,500 uses the full preset. That boundary is a model rule, not an observed business threshold.
Weights and the concentration threshold are editorial assumptions. A small positive amount is not evidence that a channel can operate effectively at that budget.
- Evidence basis
- Elev8d's planning assumptions, or the numbers you enter. Not an independent benchmark.
- Population and market
- Built for Australian businesses. Not based on a survey of the market.
- Review owner
- Elev8d
- Model version
- 2026-09-20
How to use this tool
Enter your total monthly marketing budget ex GST, including any management or agency fees. Use a number you can sustain for at least six months.
Pick your business type and stage. The template split updates instantly. Open the detailed plan to take out fees and lock amounts you have already committed.
Treat the split as your starting allocation. Revisit it quarterly and move budget toward whichever channel is producing customers cheapest.
How the split works
Business and stage presets choose four channel weights. Below $2,500 two shares are kept and normalised: the two largest, except that local businesses and the Established stage always keep search. At $2,500 all four return. In the detailed plan the $2,500 test uses the budget left after delivery fees. This threshold is a planning rule. Displayed cents use total-preserving rounding.
The model does not assess minimum viable channel spend, delivery capacity or actual performance. Small amounts may be impractical. The quick split treats the whole budget as channel spend; use the detailed plan to take management fees out first and lock any amounts you have already committed.
Frequently Asked Questions
Straight answers about what this tool measures, the assumptions behind it, and what to do with the result.
Want a Split Built on Your Numbers?
The allocator works from patterns. A free audit works from your actual market, margins and current results and tells you where the next dollar genuinely earns the most.