Marketing Budget Allocator

How to use this tool

1. Enter your total monthly marketing budget, then pick your business type and stage.
2. Answer the four priority questions about your goal, website, paid-ads history and market competition.
3. Read your recommended split across SEO, Google Ads, paid social and website/CRO — in both percentages and dollars — with a specific recommendation for each channel at your budget level.

How the allocation works

Every business type starts from a sensible base split. Your stage and your four answers then nudge those percentages up or down — a new business leans harder on paid channels for faster feedback, a "needs work" website pulls budget toward conversion, a fast-leads goal shifts money to Google Ads. We clamp each channel to a sensible range, normalise everything back to 100% and round the dollars to clean figures.

It's deliberately opinionated. Below $1,500/month we'll tell you to focus rather than spread thin, and we'll flag when your answers and your split don't line up — like sending paid traffic to a site that doesn't convert. It's a planning starting point, not a locked media plan.