Elev8d
Paid only- Focus
- 100% paid campaigns
- What you pay for
- Leads, sales and ROAS
- Creative
- Produced and tested in house
- Account ownership
- You own all accounts, always
- Fees
- Flat management fee
- Contracts
- Month to month
- Reporting
- Cost per lead and ROAS
Melbourne · Paid social, done properly
Social Media Marketing Melbourne. Paid Ads That Convert, Not Just Impressions.
Reach. Convert. Sell more.
We run paid advertising across Meta, TikTok and LinkedIn that drives real business outcomes: leads, sales and revenue. Not likes, not follower counts, not going viral. On social, we only run paid ads, and we're ruthless about results.
Creative testRound 1
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New leadMeta
This month
Leads38
Cost per lead$30
Every week: new hooks tested, the losers switched off, the budget moved to the winner.
- social ad spend managed
- $4M+
- run in house
- Meta · TikTok · LinkedIn
- flat fee, plus ad spend
- From $800 /mo
- no lock-in contract
- Month to month
Our approach
It's Not About Going Viral. It's About Getting Results.
Anyone can chase a viral moment. We're interested in the numbers that pay your bills. Every campaign is built on four things: the right people (and nobody who will never buy), creative made for each platform and tested constantly, a funnel where every campaign has one job, and daily monitoring that cuts what wastes money and scales what works.
Four connected strengths. One business goal.Read how +
Anyone can chase a viral moment. We're interested in the numbers that pay your bills. Every campaign is built on four things: the right people (and nobody who will never buy), creative made for each platform and tested constantly, a funnel where every campaign has one job, and daily monitoring that cuts what wastes money and scales what works.
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Audience
The right people
Likely buyers in. Past customers and people who will never buy, out.
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Creative
Made for each platform
New hooks every week, each tested against the others.
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Funnel
One job per campaign
Reach, retargeting and the offer, each kept apart.
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Daily check
Cut and scale
Ads that waste money go off. The winners get the budget.
Sales you can measure
Targeting, creative, structure and optimisation all pulling toward the sale.
Where we run ads
Paid Social Services: Meta, TikTok and LinkedIn Ads
Each platform reaches a different audience in a different mindset. The right mix depends on who you sell to and what you're selling. Here's where each one shines, so you can see where your business fits.
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Vertical video · 9:16
Short, native video that feels like the content around it. Good creative can reach a lot of people for the spend. Best for awareness and brands that can move quickly.
What we run- Spark and in feed ads
- Creator style UGC creative
- Pixel and events API setup
- Trend led hook testing
Best for- Brand awareness and buzz
- Younger demographics
- Fast moving consumer products
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Sponsored content
Clicks cost more, but you can reach people by job title, industry and company. When one client is worth thousands, that targeting pays its way.
What we run- Job title and firmographic targeting
- Lead gen form campaigns
- Sponsored content and message ads
- Account based targeting
Best for- B2B and professional services
- Recruitment
- Event and webinar promotion
Not sure where to start? We help you pick the right mix based on your goals, audience and budget.
Get a Free Paid Social Audit →Prefer to text? 0494 740 873
Across every platform
Funnel, Creative and Retargeting
Whichever platforms you run, the work around the ads decides the result. Pick the pieces you need or hand us the whole thing and we'll manage it end to end.
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We architect the whole journey, from cold awareness to retargeting to conversion. So budget flows where it earns the most.
- Full funnel campaign mapping
- Audience and budget allocation
- Offer and landing page alignment
- Conversion tracking setup
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We produce the scroll stopping creative and copy. You don't need to supply a thing. Built per platform, tested for performance.
- Static, video and UGC style ads
- Hook and angle development
- Platform native formatting
- Ongoing creative testing
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Most people don't buy first time. We bring back warm audiences and find new buyers who look just like your best customers.
- Website and engagement retargeting
- Lookalike and value based audiences
- Dynamic product retargeting
- Frequency and exclusion management
How we work
Your First 90 Days of Paid Social, Week by Week
You are trusting us with your ad budget, so there are no black boxes. Your ads go live around week three, once the tracking is tested. The platforms then need a few weeks of results to learn who buys, and creative testing takes a couple of months to build up. Here is what happens, and what you see along the way.
Cost per lead over the first 90 days, illustrative
- Cost per lead
- Ad kept and scaled
- Ad switched off
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We audit your ad accounts and pixel, or your market if you are starting fresh, set up access in your name and agree what a lead or sale is worth to you. You approve the plan before any money is spent.
You seeThe plan and budget split
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The pixel and Conversions API are set up and tested with real events. We write and produce the first round of ads, with several hooks and formats for each platform.
You seeFirst ads to approve
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Campaigns go live in stages. The platforms need a few weeks of results to learn who converts, so early costs move around. We watch daily and avoid big changes that would restart the learning.
You seeWeekly check-ins
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Fresh creative goes in every week or two. Ads that do not earn their keep are switched off, the winners get more budget, and retargeting starts to pull its weight as warm audiences build.
You seeWhat worked, in plain English
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With real data in, we put more behind what pays and plan the next round of creative. Around day 90 we go through cost per lead or return on ad spend with you and plan the next quarter.
You seeYour 90 day review
Want this process running on your accounts?
Every account is different. A new pixel or a small budget takes longer to learn, and results depend on your offer and market. You get an honest timeline after the audit.
Proof
Paid Social Results From Real Accounts
No vanity metrics, no cherry picked spikes. Real outcomes from real Australian businesses, anonymised by industry. The numbers do the talking.
DTC eCommerce · Meta
7x+
Return on ad spend
Within 60 days, steady enough to scale
- The problem
Meta spend was driving traffic, but returns swung from week to week. Targeting was broad, retargeting was weak and the creative had never been properly tested.
- What we changed
Split prospecting from retargeting, tested creative systematically and tracked revenue from click to purchase, then put the budget behind the winners.
B2B professional services · LinkedIn and Meta
65%
Lower cost per lead
Over 90 days, with better fit enquiries
- The problem
The campaigns looked busy, but most enquiries were low intent or a poor fit, and very few turned into real pipeline.
- What we changed
Tightened targeting to the firm's ideal client, rewrote the offer so poor fits opted out and added a qualification step to the landing page journey.
Multi industry · Portfolio wide
3,500+
Ad creatives tested
Across managed accounts, the team's combined record
- The problem
Most accounts run too few ads, test now and then and never turn results into clear creative lessons, so the same average ads keep running and the account plateaus.
- What we changed
We test hooks, formats, offers, audiences and landing page angles for each platform, give the budget to the winners and feed every result into the next round.
Why Melbourne Businesses Choose Elev8d for Paid Social
Most social media agencies are built around organic posting, with paid bolted on as an afterthought. On social we do one thing, paid advertising that drives measurable results. Here's why that focus works in your favour, side by side.
Typical agency
- Focus
- Organic content with paid bolted on
- What you pay for
- Posting schedules and engagement
- Creative
- You supply it, or pay extra
- Account ownership
- Agency controlled
- Fees
- Percentage of your ad spend
- Contracts
- 6 to 12 month lock-in
- Reporting
- Reach, likes and follower growth
Sounds like the team you have been looking for?
Get a Custom Quote →Prefer to text? 0494 740 873
Free paid social audit
What Is in Your Free Paid Social Audit
A senior specialist goes through your ad accounts the way we would if we were running them. You get a short, prioritised list of what to fix first, whether you work with us or not.
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Whether your pixel and Conversions API are firing, whether leads or sales are counted twice or missed, and whether campaigns optimise for the right event.
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How campaigns and ad sets are split, whether budgets are spread too thin to get out of the learning phase, and what has been left on defaults.
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Who you are reaching, where audiences overlap and compete with each other, and whether existing customers and past leads are excluded.
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Which ads carry the account, which have been seen too often, and which hooks and formats are missing for each platform.
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Whether warm audiences get their own message, and whether the landing page matches the ad that sent people there.
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Where the budget actually goes, and how the results the platforms report compare with the leads and sales in your CRM or store.
No ads running yet? We look at your market instead: what competitors are running, which platforms suit your customers and what a sensible test budget looks like.
Get a Free Paid Social Audit →Prefer to text? 0494 740 873
No lock-in and no obligation. You keep the audit whether you work with us or not.
Is Paid Social the Right Move for Your Business?
We're not for everyone and that's the point. Here's an honest read on whether we're the right fit, so you can decide before you ever pick up the phone.
Good fit
You want leads and sales from social, not just engagement.
You have a proven offer, or want help sharpening one.
You can support a realistic test budget for at least 90 days.
You want creative, targeting and landing pages working as one system.
Not the right fit
You want organic posting, community management or follower growth.
You expect profitable campaigns in the first week.
You want to boost posts without tracking.
You are not open to testing creative and offers.
See yourself in the good fit column?
Get a Free Paid Social Audit →Prefer to text? 0494 740 873
Who we help
Paid Social for Melbourne Businesses
These are the industries where we know the audiences, the creative angles and the offers that actually convert.
eCommerce and Retail
Meta catalogue ads and retargeting for people who viewed a product; TikTok for launches.
Hospitality and Food
Instagram and TikTok video of the room and the menu, offers for quieter nights, and bookings tracked.
Trades and Home Services
Meta lead forms shown only in the suburbs you service, with before and after video.
Professional Services
LinkedIn by job title and company size, with a lead form that asks one qualifying question.
Healthcare and Allied Health
Meta, with copy written to AHPRA's rules (no treatment testimonials, no promised results) and online bookings tracked.
Real Estate and Property
Appraisal campaigns aimed at owners in the suburbs you sell.
Education and Training
TikTok and Meta for course enquiries, retargeting people who downloaded a guide.
Finance and Fintech
LinkedIn and Meta, with copy checked for compliance and Meta's financial advertiser verification in place.
Free tools
Free Tools for Planning Your Ad Spend
Run the numbers before you spend: split a budget across channels, work out the return you need to break even and see what a customer is worth over time. Free, with no signup.
See all free tools →- Marketing Budget Allocator Split a monthly marketing budget across channels, starting from a sensible template you can adjust. Open the tool →
- ROAS Calculator Calculate ROAS, break even and contribution with your margin, refunds and marketing costs. Open the tool →
- Customer Lifetime Value Calculator Explore observed or retention-based customer value, contribution and an editable CAC target. Open the tool →
Paid Social Pricing (No Hidden Fees)
Paid social has two costs people constantly confuse: our management fee (what you pay us to run the campaigns) and your ad spend (what goes to the platforms for reach). Here's how both work, clearly separated.
Your ad spend goes directly to the platforms. We don't take a cut. You pay Meta, TikTok and LinkedIn directly and pay us a flat fee, so our incentive is your results, not a bigger spend.
Starter
Single platform
$800 to $1,200 /mo
Management fee
+ $2,000 to $4,000 /moRecommended ad spend, paid directly to the platforms
- One platform, full management
- Monthly plain English reporting
Growth
Multi platform
$1,200 to $1,800 /mo
Management fee
+ $4,000 to $10,000 /moRecommended ad spend, paid directly to the platforms
- Two platforms, full funnel
- Retargeting and lookalikes
- Monthly plain English reporting
Scale
High volume and eCommerce
$1,800+ /mo
Management fee
+ $10,000+ /moRecommended ad spend, paid directly to the platforms
- All platforms as needed
- Advanced ROAS and value bidding
- Weekly plain English reporting
Choose an option to explore what is included.
On every plan
- Ads and copy made and tested by us
- Pixel and Conversions API set up and tested
- A senior strategist you talk to directly
- Month to month, no lock-in
No percentage of ad spend, no lock-in. We scope the fee honestly after a short call.
Get a Custom Quote →Prefer to text? 0494 740 873
Better together
Paid Social, Search and Your Landing Page, Working Together
Paid social works hardest when it's not working alone. Attention, intent and conversion are three different jobs and the best results come when all three are aligned instead of siloed.
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Top of funnel
Paid Social
Captures attention and demand from people who aren't searching yet.
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Mid and bottom of funnel
Paid Search
Captures intent, the people actively looking for what you sell.
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Conversion
Landing Page
Turns both into leads and sales with a page built to convert.
One team, one aligned strategy Because we run paid social, search engine marketing and build high converting websites in house, your campaigns pull in the same direction instead of competing. Social sparks the demand, search captures the intent and a sharp landing page converts both, so every dollar across the funnel works harder.
When the landing page is the weak link, our conversion rate optimisation work finds what stops people enquiring and tests the fix. Our guide on how to build a landing page that converts covers the basics.
Common questions
Paid Social Advertising: Common Questions
Straight answers to the things business owners ask before putting money into social ads.
Ask us directlyMost of our clients invest $2,000 to $10,000 per month in ad spend, plus a flat management fee. The right number depends on your margins, audience size and how fast you want to move. Our marketing budget allocator gives you a realistic starting split for your business, and our guide to what to fix before you spend a dollar on ads covers the groundwork.
Our management fee is flat: $800 to $1,200 a month for one platform, $1,200 to $1,800 for two, and from $1,800 for high volume accounts. Your ad spend is on top and goes straight to the platforms. We never take a percentage of it.
It depends on who you sell to. B2C and eCommerce usually start with Meta, B2B with LinkedIn and brands chasing younger audiences with TikTok. Most accounts end up with a mix. We recommend the platforms your customers actually use, not the ones we like managing.
Campaigns usually go live around week three, once tracking is tested and the first ads are approved, and traffic starts that day. Meaningful conversion data takes two to four weeks while the platforms learn, and accounts typically hit their stride at around 90 days once creative testing and optimisation compound. Anyone promising profitable campaigns in week one is guessing.
We produce it. Static, video and UGC style creative plus the copy, built per platform and tested for performance. You don't need to supply a thing, though if you have brand assets or footage, we'll gladly use them.
No. We only run paid campaigns on Meta, TikTok and LinkedIn: the ads, the targeting, the tracking and the reporting. If you need day to day posting or community management, a content specialist or someone in house is a better fit. We are happy to work alongside them and turn their best posts into ads.
Yes, always. Your Meta business portfolio (formerly Business Manager), your TikTok Ads Manager, your LinkedIn Campaign Manager, your data and your campaign history. Everything stays in your name and under your control. If we part ways, you keep it all.
No. Ongoing paid social management runs month to month. If the campaigns stop performing, you should be free to leave. That keeps us honest and keeps the work sharp.
Search captures demand that already exists, people actively looking for what you sell. Social creates demand, putting your offer in front of people who were not searching yet. High intent services usually start with Google Ads or wider search engine marketing; eCommerce and considered purchases often win on social. Our Google Ads vs Facebook Ads guide compares them properly.
Usually, yes. We start with a free audit of your existing account: structure, tracking, creative and spend allocation. Sometimes the fix is surgical, sometimes it's a rebuild. Either way you'll get a straight read on what's wrong and what it will take, before you commit to anything.
Access to your ad accounts and website (or we set them up in your name), what a lead or sale is worth to you, any brand assets or footage you already have, and someone who can approve ads quickly. We produce everything else, including the creative.
A plain English report on cost per lead or return on ad spend, what we tested and what we changed. Starter and Growth include a monthly report and Scale a weekly one. While campaigns are learning in the first weeks, you also get weekly check-ins.
Platforms count results their own way: a sale can be credited to an ad someone saw days earlier, and some events are lost to ad blockers and privacy settings. We set up the Conversions API to recover what we can, then check the platform's figures against the leads and sales you actually record, and report on those.
Yes, with care. Health services must follow AHPRA's advertising rules, so no testimonials about treatment and no promised results. On Meta, loans, insurance, investments and other financial products can only be advertised in Australia by a verified advertiser, with its licence shown on the ad. Property ads follow the same consumer law as any ad: prices and claims must be accurate. We write and target the ads with those rules in mind.
Let's talk
Get a Free Paid Social Audit →
Let's Talk About What Paid Social Can Do for Your Business
Tell us where you're at and we'll come back with a straight, no obligation read on your paid social setup. What's working, what's wasting budget and what we'd do differently. Free audit, no lock-in.
Prefer to text? Message us on 0494 740 873 and we will reply the same day.
Paid Social Terms You Will Hear, Explained
Ad platforms and agency reports come with their own language. Here is what the common terms mean, and where each one sits on the path from the feed to a lead.
1On the picture
No term matches that yet. Ask us and we will explain it.