Google Ads audit scorecard
Answer 20 practical questions about your Google Ads setup and get a score across tracking, campaign structure, keywords, ads, landing pages and optimisation. You will see what is working, what is missing and what to fix first.
Want us to run a proper audit on your actual account?
This scorecard checks your process. A real audit checks your data: search terms, campaign structure, bidding efficiency, conversion tracking, landing pages, wasted spend and what to fix first. We will tell you exactly what is working, what is wasting budget and what we would change.
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Honest, Australian focused calculators built by the Elev8d team. No sign-up, no catch.
Google Ads Budget Estimator
Estimate your monthly Google Ads budget by industry and location.
Open tool →Google Ads Waste Estimator
Find out how much of your ad spend is being wasted.
Open tool →ROAS Calculator
Calculate your return on ad spend with benchmark comparisons.
Open tool →Google Ads Copy Grader
Score your headlines and descriptions with a live ad preview.
Open tool →PPC vs SEO Cost Comparison
Compare the cost of Google Ads versus SEO over time.
Open tool →Topical Authority Gap Mapper
Map your content coverage against an industry topic cluster and see what to write next.
Open tool →Meta Title & Description Checker
Preview your Google listing with character and pixel analysis.
Open tool →Local SEO Readiness Checker
Check how ready your business is for local search.
Open tool →SEO ROI Calculator
Model the projected return on your SEO investment.
Open tool →SEO Timeline Estimator
See how long SEO could take for your business.
Open tool →Schema Markup Generator
Generate valid JSON-LD structured data for your website.
Open tool →Website Cost Estimator
Get a realistic price range for your website project.
Open tool →Website Platform Comparison
Compare WordPress, Shopify, Squarespace, Webflow and custom.
Open tool →Marketing Budget Allocator
Get a recommended budget split across marketing channels.
Open tool →Customer Lifetime Value Calculator
Calculate what a customer is worth over time with CLV, CAC and what-if scenarios.
Open tool →Website Launch Checklist
42-point interactive pre-launch audit with saved progress.
Open tool →Accessibility Quick Check
Check website accessibility across 20 WCAG checkpoints with prioritised fixes.
Open tool →