Google Ads Audit Scorecard
Review 15 account checks across tracking, structure, keywords, ads and optimisation. Separate reported performance checks from unanswered work. This is a guided self-assessment, not an account audit.
01Tracking
02Structure
03Keywords
04Ads
05Optimisation
Results stay on your device. Copy, download or print includes your inputs and the stated assumptions. Enquiries do not automatically attach your inputs.
Example, assumptions and model details
A missing tracking check remains an essential issue even if every other applicable check passes.
Tracking has priority weight five; other checks have weight one. These are editorial priorities, not a measured account-health scale.
- Evidence basis
- Elev8d's planning assumptions, or the numbers you enter. Not an independent benchmark.
- Population and market
- Built for Australian businesses. Not based on a survey of the market.
- Review owner
- Elev8d
- Model version
- 2026-09-20
How to use this tool
Review the named settings and reports in your account before answering.
Mark unknown settings as Not tested. Use Not applicable only for a genuinely irrelevant optional check.
Resolve tracking blockers first, then use the weighted missed checks to plan a review. Recheck after changes.
How scoring works
The score is the weighted share of tested, applicable checks answered Yes. Default weights: verified conversion tracking 10; the negative keyword list 5; call tracking, search terms, landing pages and location targeting 4 each; ad group themes, budgets and match types 3 each; the rest 2 each. Conversion tracking is a prerequisite: answered No, the score is capped at 40 whatever the other answers. Not tested remains incomplete and Not applicable is excluded.
A score appears once eight checks are answered: Strong from 80, Gaps to fix from 55 and Foundational issues below that. Weak areas are ordered by the same missed weights. Weights are editorial priorities, not observed account performance. The tool cannot access your account or verify your answers. Use the question wording to collect evidence before changing settings.
Frequently Asked Questions
Straight answers about what this tool measures, the assumptions behind it, and what to do with the result.
Review 15 Google Ads checks with explicit completion, applicability and measurement blockers. Keep evidence alongside your next actions.
If conversion tracking is answered No, the score is capped at 40, even when every other applicable check passes.
Weights run from 2 to 10, with verified conversion tracking highest. They are editorial priorities, not a measured account-health scale. Check each answer in your account before acting.
Want the Audit Done Properly?
The scorecard tells you what to look at. A free audit of your actual account tells you what is wrong, what it costs you and what we would fix first. No obligation, no hard sell.