Google Ads for Finance. Compliance Aware Campaigns. High Value Enquiries.

You do. If you already have an account we work inside yours. If you do not, we create one in your business name and hand you the login. The account, the history, the conversion data and any verification you have completed stay with you. That last part matters in finance: advertiser verification is tied to the account, and an agency that owns the account owns your cleared status too. Ours never does. Month to month, no lock-in contracts.

Some do. Google's financial products and services policies may require advertiser verification or certification for regulated services, credit, lending or advice. Requirements vary by product, targeting and current policy. We help identify what applies to your business before you spend.

Usually policy triggers: guaranteed returns, misleading comparisons, unsupported outcome claims, restricted product terms, or missing verification. We review copy for these triggers before launch and adjust rather than re-submitting blindly and hoping.

We avoid misleading claims, guarantees, unsupported comparisons and unrealistic outcome language. We build with ASIC and Australian financial services advertising obligations in mind, but we do not provide legal, financial or compliance advice, final responsibility sits with the business or licensee.

We can tell you fairly quickly. The usual problems are claims that have never been checked against Google's financial services policies, verification that was completed for the wrong entity, and landing pages making promises the ads carefully avoid.

Yes. Financial advice searches are competitive but high value. We target intent led searches, qualify enquiries and build landing pages with trust signals, credentials and compliant calls to action. Always within Google and ASIC boundaries.

Yes. Mortgage and lending searches can face policy friction, but with the right verification, copy and structure they can generate qualified enquiries. We build around home loan intent, qualification and call and form tracking.

Very. Fintech often involves product level policy restrictions, verification requirements and acquisition economics at scale. The strategy is closer to performance marketing than local lead generation, with different conversion events, funnel tracking and compliance sensitivities. We structure accordingly.

Several layers working together: intent led keywords, negative keyword lists, qualifying form questions and landing pages that set clear expectations. The goal is to filter out unsuitable enquiries before they reach your advisers or sales team, so follow up time goes to the prospects worth having. Qualification only pays if you know what a qualified client is worth. For a broker earning trail or renewal commission that number is far higher than the first transaction, and the customer lifetime value calculator will work it out. It usually means you can afford to bid harder for the right enquiry than you thought.

Often, yes, and in finance it is usually a claims problem rather than a design problem. A page that promises approval, implies a guaranteed rate or buries the fees will cause a disapproval even when the ad above it was clean, because Google looks at the destination too. What normally needs fixing is one page per product with honest terms, clear fees and visible credentials.

It depends on your product, your licensing position and how contested the terms are, and finance sits at the expensive end of Google Ads by some distance. The budget needs to be enough to compete for the searches where your product is actually allowed to appear, which is a narrower set than most people expect. Run your service area through the Google Ads budget estimator for a starting figure, and our guide to what Google Ads actually costs breaks down what different budget levels buy. What we will not do is quote you a number before we know whether you can run at all.

Usually both. Ads give immediate visibility for high intent searches where the product is allowed, while SEO builds trust, authority and educational content over time. SEO can support informational searches that ads may not always suit. Running both means one channel covers you while the other builds.

A monthly report on enquiries, which campaigns and searches produced them, what each one cost, and what we changed and why. Any disapprovals and policy issues from the period are in there too, rather than being quietly fixed and not mentioned. You get direct access to the account. What we do not send is impressions and click-through rates dressed up as a result, which at finance click prices is an expensive distraction.

Commercially, nothing. Tell us and we pause. No minimum term, no exit fee. One practical warning specific to finance: if your advertiser verification lapses while paused, restarting can mean going through it again. We flag that before pausing rather than after, so you can decide whether a pause or a reduced budget is the better option.

No. Elev8d is based in Melbourne, but we work with finance and fintech businesses across Australia. Google Ads is location targeted, so we set campaigns to whatever geographic coverage your business actually serves.