Google Ads for Hospitality. Fill the Tables. Keep the Margin.

Everything stays in your name. If we set up tracking in your booking or ordering platform it connects to your accounts, not ours, and the Google Ads account is yours whether we built it or inherited it. Walk away and you take the account, the history and the conversion data with you. Month to month, no lock-in contracts. Worth asking any agency this, because a venue that loses its account also loses every booking conversion it ever recorded.

Usually not flat. Demand is spiky. Weekends, functions, seasonal peaks and quiet weeknights all behave differently. Running one always-on budget wastes spend in quiet windows and underspends before the peaks. We time budget around booking windows, peak dates and quieter periods so the money is working when it actually matters.

It depends on your catchment, your cuisine or venue type and how competitive local search is. The monthly figure matters less than whether the budget is actually available in the windows that count, because a flat spend across a quiet February and a fully booked December is the most common mistake we see. Run your venue type and area through the Google Ads budget estimator for a starting figure, and we will tell you what your catchment realistically costs before you commit, not after.

Sometimes, through a brand campaign, but placement is never guaranteed. Where you appear depends on the auction: relevance, quality, budget and who else is bidding, including third party platforms. A brand campaign can help make your direct booking or order path visible when someone searches your name, so more of that demand can come through channels you control.

It can help. A brand campaign and a clear direct booking or ordering path make it easier for customers to come to you directly instead of defaulting to a third party platform. It will not replace those platforms overnight, but over time it can shift more demand into channels you own, which protects margin and the customer relationship. Worth working out what that relationship is actually worth first: the customer lifetime value calculator will show you what a repeat customer is worth over a year, which usually changes how a commission looks.

Yes, as far as your platforms allow. We track booking clicks, order clicks, calls, direction clicks and function enquiries so you can see which campaigns actually drive action, not just traffic. Some booking and ordering platforms track more cleanly than others, so we set up the best measurement your particular setup allows.

A monthly report on what actually happened: booking clicks, order clicks, calls and function enquiries, which campaigns and searches drove them, what each one cost, and what we changed and why. You get direct access to the account too, so you can check any of it yourself. What we do not send is a page of impressions and click-through rates dressed up as a result. For a venue the only numbers worth reading are the actions that lead to covers.

Almost always a focused page, not the homepage. A hungry user should not have to hunt for the menu, booking button or order link. We send traffic to menu, booking, direct ordering or function pages that load fast on mobile and make the next step obvious, because at this speed of decision, a confusing page loses the booking.

A profile is not enough on its own once you are paying for traffic. Google Ads has to send the click somewhere, and a profile does not give you a menu page, a booking page or a functions enquiry page you control. Plenty of venues run mostly on their profile and social, and that works fine right up until you start buying clicks, at which point the missing pages are where the money leaks. You do not need a big site. You need a fast menu page, a booking path that works on a phone, and a functions page if you host events.

Yes. Functions and seasonal peaks are where planning pays off. We build campaigns around booking windows. Christmas functions, EOFY, Valentine's, Mother's and Father's Day, New Year's Eve, with function specific ads and landing pages, and ramp spend before the demand arrives rather than during it.

Both, and they do different jobs. Ads catch the person deciding where to eat in the next twenty minutes. Your Maps presence and reviews do the quieter work of getting found between campaigns, including the walk-ins that never search your name at all.

It is happening, particularly for "where should we go for X" questions rather than "book a table". Those answers get built from what is already published about you: your menu, your reviews, your Google Business Profile, mentions on local guides and listings. So the work that helps there is the same work that helps your local visibility generally. What it does not change is the moment someone has decided on your venue, or narrowed it to two, and wants a table. That person still searches, and that is where ads sit.

Tell us and we pause, or we scale back rather than stopping entirely. There is no minimum term and no exit fee. Being fully booked is one of the better reasons to pause, and it is worth saying that most agencies will not suggest it: if you cannot seat another table this month, paying for clicks asking for one is an expensive way to disappoint people. We would rather pull the spend back and put it toward the next quiet stretch.

Visibility from ads stops when the spend stops. Your Google Business Profile, your reviews and your organic presence keep working, which is why we build underneath the ads rather than relying on them alone.

No. Melbourne based, working with venues around the country. What matters is the area your venue actually draws from, and that is what we target.