Google Ads for Healthcare. Compliance Aware Campaigns. Booked Appointments.

You do. If you already have an account we work inside yours. If you do not, we create one in the practice's name and hand you the login. The account, the history and the conversion data are yours, and if you leave you take all of it with you. We are month to month with no lock-in contracts. Worth being clear on the data point too: anything captured through call tracking or enquiry forms belongs to the practice, and how it is stored and handled needs to fit the privacy obligations you already work under. We set tracking up with that in mind rather than treating it as an afterthought.

For regulated health services, AHPRA's advertising requirements restrict the use of testimonials, so we keep them out of ad copy and landing pages used for advertising. Instead we build trust through factual credentials, practitioner information, service detail and clear next steps. Reputation signals rather than testimonial claims. If you are unsure what applies to your service, that is a good question for your compliance adviser.

Sometimes, and it depends on the treatment. Google's healthcare and medicines policies restrict certain terms and treatment references, and some categories require certification before ads can run at all. Separately, AHPRA's requirements shape how a treatment can be described, particularly around expectations and outcomes. So the answer is usually yes for the service, with care about the wording, and occasionally no for a specific procedure. We check both rulebooks against your actual service list before building anything, rather than finding out through a disapproval.

Usually because of Google's healthcare and medicines policies. Certain terms, treatments and claims are restricted, and some categories need certification before they can run. Disapprovals often come from wording that reads as a guaranteed outcome, a restricted treatment, or a claim that cannot be supported. We review copy for these triggers before launch and adjust it, rather than resubmitting the same ad and hoping.

You are, or your nominated compliance adviser. We build campaigns with AHPRA requirements and Google's policies in mind and flag anything sensitive, but final responsibility for compliance sits with the practice or licensee. We recommend a clear sign off step before launch, and we do not provide legal or compliance advice.

Yes, where possible. For most practices the conversion is a phone call or an online booking, so we set up call tracking and track booking clicks and enquiries with your approval. That way you can see which campaigns actually lead to appointments, not just clicks and we can put budget where the real bookings come from.

Carefully, and with your input. Call tracking and enquiry forms can capture information a patient would reasonably expect to stay private, so the setup has to fit the privacy obligations the practice already works under. In practice that means agreeing up front what is recorded and what is not, keeping health information out of anything that does not need it, and making sure whatever we set up matches your existing privacy policy rather than sitting outside it. We are not privacy advisers, so if you have a practice policy or a compliance adviser, they should see the tracking plan before it goes live.

Often both. Ads give immediate visibility to patients searching now, while SEO, your Google Business Profile and reputation signals build local presence that keeps working over time. Ads cover you today; the organic base builds underneath and can reduce reliance on paid clicks later. Many practices start with ads and let SEO catch up. If you want to see the maths rather than take our word for it, the PPC versus SEO cost comparison models both over time.

It is already happening, particularly with symptom questions and "should I see someone about this". Those answers get assembled from content that is published, clear and credible, which is a reason to have genuinely useful service information on your site rather than a reason to panic. What it does not change is the moment a patient decides to book. Someone who has worked out they need a physio and is choosing which one still searches, and that is exactly where ads sit. Another argument for running both rather than choosing one.

It depends on your services, your catchment and how competitive the search terms are. A practice serving three suburbs needs a very different figure to one covering a whole region, and that matters more than the service mix. For actual dollar figures our guide to what Google Ads actually costs breaks it down by budget level, and the Google Ads budget estimator will model your own catchment. We would rather give you a range that holds up than one that sounds good in a pitch.

Two numbers matter to a practice: appointments booked, and what each one cost. Everything in the monthly report builds toward those, including which campaigns and searches produced the calls and booking requests, and what changed during the month and why. You get direct access to the account, so nothing depends on our report being honest. We do not send impressions or click-through rates, because a busy dashboard has never filled an appointment book.

Commercially, nothing. Tell us and we pause. No minimum term and no exit fee. Practices often want to pause because the books are already full or a quieter stretch is coming, and both are perfectly sensible reasons.

Practically, your visibility from ads stops when the spend stops. Anything you have built through your Google Business Profile, your reviews and your organic pages keeps working, which is the argument for building underneath the ads rather than relying on them alone.

Yes. Sensitive service areas need especially careful wording and a calm, low pressure booking path. We keep copy reassuring rather than fear based, review search terms carefully, and build landing pages that explain the service and next step without pressure, always within AHPRA and Google's boundaries.

Yes. We work with dental, physiotherapy and allied health practices, building service specific campaigns around local catchments, calm copy and booking focused tracking. Each service can have different patient intent and compliance needs, so we structure campaigns accordingly rather than running everything through one generic account.

No. We are Melbourne based and work with practices around Australia. Targeting is set to your actual catchment, so where we sit makes no difference to where your ads run.