Local SEO Readiness Checker

How to use this tool

1. Pick your industry so the benchmark guide at the end has the right context.
2. Answer all 15 questions honestly with Yes, No or Not Sure. Your score updates live, and stays labelled "provisional" until every question is answered.
3. Work through your Priority Fixes first — they're sorted so the highest-impact foundations sit at the top — then confirm anything in Items to Check.

How the score works

Each question carries a point value based on how much it typically moves the needle for local visibility. A verified Google Business Profile and consistent business details are worth the most; a complete-profile check is worth the least. Add up the points for everything you answered Yes to and that's your score out of 100.

Not Sure counts the same as No for scoring — if you're not certain it's in place, we can't assume it is. But it's treated more gently in the recommendations: No answers become Priority Fixes, while Not Sure answers land in Items to Check, so you can confirm them before spending effort. It's a readiness checklist, not a site crawl, so treat it as a prioritised starting point rather than a technical audit.

Benchmark figures here are directional guidance based on common local SEO gaps we see, not verified market averages. Your real local performance depends on competition, proximity, reviews and Google's local ranking factors.