Google Ads for Tradies. Be the First Call. Not the Fifth.

It depends on your trade, your area and how competitive your keywords are. The budget needs to be enough to collect meaningful data and win a reasonable share of the searches that matter. We will give you an honest read on what is realistic for your market before you commit, rather than a number plucked from the air.

You do. If you already have an account we work inside yours. If you do not, we create one and hand you the login. Either way the account, the history and the data are yours, and if you walk away you take all of it with you. We are month to month with no lock-in contracts. An agency that will not give you your own account is telling you something about how confident it is in the work.

Yes, and tight areas are often easier to run profitably than wide ones. Google Ads is location targeted by design, so a small, well defined service area means less budget lost to clicks you would never drive to. The trade off is volume. A narrow area gives you fewer searches to work with, so the budget needs to be realistic about that rather than assuming the same lead numbers as someone covering all of Melbourne.

Not available in Australia. Google's eligibility step currently lists eleven countries and we are not among them, so neither Local Services Ads nor the Google Guaranteed badge is something an Australian trade business can access, whatever the American blog posts say. If that changes we will tell you, and it is worth knowing the programme has expanded to new countries before. In the meantime Search Ads plus a well built Google Business Profile cover the same ground, and you keep more control than Local Services Ads would give you anyway.

Yes. For trades, the call is the conversion, so call tracking is core to how we run accounts. We track which campaigns, keywords and ads generate calls with your approval, so you can see exactly what is driving real jobs instead of guessing from click counts.

This is the part that decides whether ads work for you, and it is not something we can do for you. If an ad puts you in front of someone with a burst pipe and the phone rings out, the money is spent and the job goes to the next tradie. Before we increase anyone's budget we look at how calls are handled during advertised hours, whether there is an after hours plan, and how fast form enquiries get a call back. If that is the weak point, we fix it there first rather than spending more to feed a phone nobody answers.

Absolutely, and the strongest trade businesses usually do. Ads create visibility now while SEO compounds underneath for the long term, reducing reliance on paid clicks over time. Running both also means one channel can cover you while the other is building.

You want one, yes. It is free, it is often the first thing a customer sees when they search your trade plus a suburb, and it feeds the map results that sit above the organic listings. It does different work to your ads and the two support each other.

A dedicated landing page almost always beats a generic homepage. It matches the specific service and suburb the person searched for, puts the phone number and trust signals front and centre, and removes the distractions that cost you the call. If your site needs work, we can help build pages that convert.

Sometimes it works and sometimes it is a waste. Someone searching a competitor by name already has a business in mind, so your click through and conversion rates are usually lower and your costs higher. It can make sense if you have a genuine point of difference on price, availability or service area, and it can be worth doing defensively if competitors are bidding on you. What it should never be is your main strategy. Searches for the job itself will almost always give you better work at a better cost.

Commercially, nothing. Tell us and we pause. There is no minimum term and no exit fee, and we would rather you paused through a quiet month than carried spend you cannot justify. We pause properly rather than just switching things off, so the account is in good shape when you come back. Practically, your visibility from ads stops when the spend stops. That is the trade off with any paid channel. Leads already in your pipeline stay, and anything you have built organically keeps working, which is exactly why we recommend building underneath your ads rather than relying on them alone.

A monthly report covering the things that matter: how many calls and enquiries came in, which campaigns and keywords drove them, what each one cost, and what we changed and why. You also get direct access to the account, so you can check any of it yourself whenever you like. What we do not do is send you a page of impressions and click-through rates and call it a result. Those are not results.

Some of it you can check yourself in ten minutes. Look at your search terms report for job seeker, DIY and out of area searches. Check whether calls are being tracked as conversions. Check where your ads point. Check when they run against when you can actually answer.

Yes. We can take over an existing account, and we will usually start with a review of the obvious waste points: match types, negatives, locations, scheduling and tracking. Most of the quick wins are in there.

No. Elev8d is based in Melbourne, but we can run Google Ads for trade and home service businesses across Australia. Google Ads is location targeted by design, so we set your campaigns to whatever service area you actually work in, wherever that is.