Google Ads for Real Estate. More Appraisals. Fewer Browsers.

You do. If you already have an account we work inside yours. If you do not, we create one in the agency's name and hand you the login. The account, the history and the conversion data are yours, and if you leave you take all of it with you. We are month to month with no lock-in contracts. Worth asking any agency this before you sign, because in real estate the account often ends up holding years of appraisal enquiry data.

Generally with caution. Broad listing searches tend to be portal dominated, expensive and filled with browsing traffic that rarely converts into agency revenue. Very specific local listing terms can sometimes be worthwhile, but the stronger opportunity is usually appraisal, vendor and property management intent. Searches where the enquiry can actually become a listing or management client.

By targeting searches that show selling intent: "property appraisal [area]", "sell my house", "what is my home worth", "best agent to sell in [area]." These searches indicate someone is thinking about listing, and a well built campaign with a free appraisal or market report offer can turn that into an enquiry. Call and form tracking then connect the lead back to the campaign that drove it.

Most of them are, and that is not a problem with the ad. Someone requesting an appraisal is often six to eighteen months from listing, which means the ad did its job and the outcome depends on your follow up. This changes how you should judge the campaign: cost per appraisal is the honest metric, not cost per listing in the same month. What you can afford to pay per appraisal depends on what a listing is worth to the agency over time, including repeat business and referrals, and the customer lifetime value calculator will work that out. It also means an agency with a weak database process will get less from Google Ads than one with a good one, and we would rather say that up front than let you judge us on someone else's follow up.

Yes. Landlords and investors searching for property managers, thinking about switching or researching management fees are all targetable. We build separate campaigns for property management so they are not buried under sales focused advertising, with landlord focused copy and enquiry tracking.

Yes. For real estate the key conversions are calls, form submissions and appraisal booking requests. We track these where possible so you can see which campaigns and keywords generate real enquiries, not just site visits, and we can put budget where the appraisals actually come from.

A monthly report on appraisal enquiries and landlord enquiries, which campaigns and searches produced them, what each one cost, and what we changed and why. You get direct access to the account too. What we do not send is impressions and click-through rates presented as progress. For an agency the number that matters is appraisals booked and what each one cost.

An appraisal or market report landing page almost always outperforms a generic homepage. The page should focus on the specific offer. Free appraisal, suburb market report, property management enquiry, and make the next step obvious. The homepage buries that behind navigation and distractions.

It depends on the suburbs you serve, the services you want to push and how competitive the search terms are. Vendor intent searches are often less expensive than broad listing terms, and the lifetime value of a single listing or management client can justify the spend. We give you an honest read on what is realistic before you commit. Run your area through the Google Ads budget estimator for a starting figure, and our guide to what Google Ads actually costs sets out what different budget levels realistically buy.

They should. Ads give immediate visibility for vendor and management searches while SEO builds suburb authority, service content and local presence over time. Both should focus on winnable, commercially useful searches rather than blindly fighting portals for broad listing terms. Running both means one channel can support you while the other builds.

It is starting to happen, mostly at the research stage: what commission is reasonable, how do I choose an agent, what should I ask at an appraisal. Those answers get built from content that is already published and credible, which is a reason to have genuinely useful seller information on your site. What it does not change is the moment someone decides to get an appraisal. That person still searches, and that is where ads sit.

We build copy with Australian Consumer Law, state real estate advertising rules and underquoting laws in mind. That means accurate price representations, supportable performance claims and no misleading language. Final review and compliance responsibility sits with the agency. We do not provide legal or compliance advice.

Tell us and we pause. No minimum term, no exit fee. Agencies often want to pause when the listing book is already full or a quiet stretch is coming, and both are reasonable.

Visibility from ads stops when the spend stops. Your Google Business Profile, your reviews and your suburb content keep working, which is the argument for building underneath the ads rather than relying on them alone.

No. Elev8d is based in Melbourne, but we work with real estate and property businesses across Australia. Google Ads is location targeted, so we set your campaigns to whatever suburbs and service areas your agency actually covers.