Google Ads for eCommerce. Not Just Clicks. Sales That Pay Off.

You do. Google Ads, Merchant Center and your analytics all sit in your accounts, and where we create any of them we create them in your business name and hand you the login. That matters more in eCommerce than most verticals, because Merchant Center holds your feed rules and your product data, and an agency that owns that account effectively owns your Shopping setup. Ours never does. Month to month, no lock-in contracts.

Margin decides what a "good" ROAS even is. A high margin product can stay profitable at a lower ROAS, while a low margin product needs a much higher return just to break even. Without margin context, an account treats every dollar of revenue as equal and quietly over funds the products that pay the least. We use margin to guide ROAS targets, budget allocation and which products to scale.

No. Not every product deserves ad spend. Some have too little margin to support paid acquisition, some are out of stock, and some simply do not have the demand. We prioritise products with genuine demand, workable margin and reliable stock, and use custom labels to keep budget focused there rather than spread evenly across the whole catalogue.

Yes, for eCommerce it is often the highest leverage work there is. We review and clean product titles, categories, identifiers, images, pricing and availability, resolve disapprovals, and add custom labels for margin, season, bestseller and priority. A stronger feed gives Shopping and Performance Max better signals, which is usually worth more than any bidding tweak. Product structured data on your own site matters for the same reason, and the schema markup generator will produce valid JSON-LD if you need it.

Most likely, yes. Shopping and Performance Max care about the quality of your product feed, not which platform generated it, so Shopify, WooCommerce, BigCommerce, Magento and custom builds all work. What does differ is how easily each one produces a clean feed and reliable conversion values, and some need a feed management layer to get there. If you are still choosing, our website platform comparison covers the trade offs. If you are already on one, we work with what you have rather than pushing a migration.

Tracking comes first, before any scaling. We check that purchases fire once and only once, that real order values are passed back (not a flat number), and that the data lines up across Google Ads, Merchant Center and GA4. Where appropriate we set up enhanced conversions. If ROAS bidding is running on unreliable values, every decision after it is a guess, so we get this right before touching budget.

Usually it is one of a few things: weak or broken conversion tracking, poor product feed quality, low conversion volume, or unclear product priorities that let automation drift to the cheapest conversions. Performance Max is only as good as the signals and structure you give it. We look at tracking, feed and segmentation first, because tuning bids on top of bad data rarely fixes anything.

Most stores use a mix. Shopping and Performance Max do the heavy lifting for product visibility, Search covers high intent non product queries and brand terms, and the right balance depends on your catalogue, margins, data quality and how much control you want. We do not default every account to Performance Max, we choose the structure that gives you the clearest view of what is actually profitable.

Yes, and the work happens before the rush, not during it. We prepare feeds, budgets, creative and landing pages ahead of Black Friday, EOFY, Click Frenzy, Boxing Day and Christmas, plan budget pacing around the peak, and make sure tracking can handle the volume. Seasonal periods reward stores that were ready weeks earlier, scrambling on the day is where margin gets lost.

A monthly report on spend, revenue, ROAS and conversion value, broken down by product and category rather than presented as one blended number. Where you can give us margin data we report against that too, because a blended ROAS hides which products are actually paying. You get direct access to the account and to Merchant Center. What we do not send is a screenshot of the revenue graph with nothing underneath it.

It can, provided the fundamentals are there: products with enough margin to support ad spend, reliable fulfilment and a budget large enough to gather meaningful data. Smaller stores often do best starting focused, a tight set of proven, higher margin products, rather than advertising everything at once. We will give you an honest read on whether the numbers can work before you commit.

Usually, yes. Ads create immediate product visibility and let you control which products get pushed, while SEO builds category, product and guide visibility that compounds and can reduce reliance on paid clicks over time. Running both means one channel can carry you while the other builds, and a faster, better structured store helps both perform.

Early but real, and more visible in product research than in the purchase itself. Someone asking an assistant "best noise cancelling headphones under $300" gets an answer assembled from reviews, comparisons and product content that is already published, which is a reason to have proper product and category content rather than a reason to panic. The purchase still runs through search, Shopping and your own store. What it does change is how much your product data and your reviews matter, and both are things we work on anyway.

Tell us and we pause. No minimum term, no exit fee. In eCommerce the honest advice is often to pause deliberately rather than run flat: after a peak, when stock is thin, or when margin on your best sellers has temporarily gone. We would rather help you time that than take a retainer through a month where the numbers cannot work.

One practical note. Pausing and restarting resets some of what automated bidding has learned, so it is worth planning a pause rather than flicking it off mid-month.

No. Elev8d is based in Melbourne, but we work with eCommerce and retail businesses across Australia. Online stores sell nationwide, so we set your campaigns to whatever shipping areas and markets you actually serve.