Free Marketing Tools
No signup. No email gate. No "book a demo to see the results." Just useful tools that give you real answers in seconds. Built by the same team that works on campaigns, websites and SEO for Melbourne businesses.
Choose a Free Tool
Pick the tool that matches what you are trying to work out: ad spend, SEO return, website cost, platform choice or overall marketing budget.
Google Ads Budget Estimator
Estimate your monthly Google Ads budget by industry and location.
Open toolGoogle Ads Waste Estimator
Find out how much of your ad spend is being wasted.
Open toolROAS Calculator
Calculate your return on ad spend with benchmark comparisons.
Open toolGoogle Ads Copy Grader
Score your headlines and descriptions with a live ad preview.
Open toolGoogle Ads Audit Scorecard
Score your Google Ads setup across tracking, structure, keywords, ads and optimisation.
Open toolPPC vs SEO Cost Comparison
Compare the cost of Google Ads versus SEO over time.
Open toolTopical Authority Gap Mapper
Map your content coverage against an industry topic cluster and see what to write next.
Open toolMeta Title & Description Checker
Preview your Google listing with character and pixel analysis.
Open toolLocal SEO Readiness Checker
Check how ready your business is for local search.
Open toolSEO ROI Calculator
Model the projected return on your SEO investment.
Open toolSEO Timeline Estimator
See how long SEO could take for your business.
Open toolSchema Markup Generator
Generate valid JSON-LD structured data for your website.
Open toolWebsite Cost Estimator
Get a realistic price range for your website project.
Open toolWebsite Platform Comparison
Compare WordPress, Shopify, Squarespace, Webflow and custom.
Open toolMarketing Budget Allocator
Get a recommended budget split across marketing channels.
Open toolCustomer Lifetime Value Calculator
Calculate what a customer is worth over time with CLV, CAC and what-if scenarios.
Open toolWebsite Launch Checklist
42-point interactive pre-launch audit with saved progress.
Open toolAccessibility Quick Check
Check website accessibility across 20 WCAG checkpoints with prioritised fixes.
Open toolWhy we built these tools
Most "free tools" in marketing are lead magnets in disguise. Fill in your email. Book a demo. Schedule a call. Then you get a PDF that tells you nothing useful.
We built these tools because we got tired of sending clients to calculators and checkers that either gate the results behind a signup wall or give such vague answers they are useless.
Every tool on this page gives you a real answer immediately. No email required. No account needed. No "results will be sent to your inbox." You fill in the fields, you get the output. Done.
The assumptions behind these tools are informed by real work across websites, SEO, Google Ads and paid social. The numbers are designed for Australian businesses, with Melbourne market context where relevant.
If a tool tells you something you do not like, good. That is the point. We would rather you know your Google Ads are wasting budget, your SEO timeline is longer than expected, or your website quote looks inflated before you make the next decision.
How to use these tools
Start wherever makes sense.
If you are running Google Ads and not sure whether the spend is working, start with the ROAS Calculator or the Google Ads Waste Estimator.
If you are thinking about investing in SEO, the SEO ROI Calculator and SEO Timeline Estimator will help set realistic expectations before you commit.
If you are planning a new website, the Website Cost Estimator and Website Platform Comparison can help you understand price, platform fit and what kind of build actually makes sense.
If you are trying to work out where the whole budget should go, use the Marketing Budget Allocator to split spend across SEO, Google Ads, paid social and website/CRO.
If you want to understand your content coverage and what to write next, the Topical Authority Gap Mapper maps your content against a full industry cluster.
If you are comparing Google Ads against SEO, the PPC vs SEO Cost Comparison runs the numbers side by side. And if you want to know what each customer is actually worth, the Customer Lifetime Value Calculator changes how you think about acquisition spend.
Before launch, run through the Website Launch Checklist and Accessibility Quick Check to catch the things that usually get missed.
Every tool is independent. Use one, use all of them, come back whenever you need them. No signup required.
Tools give you the numbers. We give you the strategy.
These tools are a starting point. If the numbers tell you something needs fixing, or you want a proper audit based on your actual data, we are here. No obligation, no hard sell, no 47-slide pitch deck.