Free Marketing Tools
No signup. No email gate. No "book a demo to see the results." Just useful tools that give you real answers in seconds. Built by the same team that works on campaigns, websites and SEO for Melbourne businesses.
What Do You Want to Know?
Pick the question closest to yours. Each one opens the tool that answers it, with no signup.
Google Ads Tools
SEO Tools
Google Ads Tools
Google Ads Budget Estimator
Plan media spend with disclosed assumptions or your own customer goals, CPC and conversion rates.
Open the toolGoogle Ads Tools
ROAS Calculator
Calculate ROAS, break even and contribution with your margin, refunds and marketing costs.
Open the toolGoogle Ads Tools
Google Ads Audit Scorecard
Score your Google Ads setup across tracking, structure, keywords, ads and optimisation.
Open the toolGoogle Ads Tools
PPC vs SEO Cost Comparison
Compare monthly channel costs and contribution using explicit traffic and conversion assumptions.
Open the toolSEO Tools
SEO ROI Calculator
Compare a quick revenue multiple with an explicit monthly traffic, contribution and payback scenario.
Open the toolSEO Tools
Local SEO Readiness Checker
Check how ready your business is for local search.
Open the toolSEO Tools
Meta Title and Description Checker
Edit metadata with illustrative width previews, duplicate checks and safe HTML export.
Open the toolWeb and Strategy Tools
Website Cost Estimator
Build an itemised website estimate and saved scope brief, with separate operating budgets.
Open the toolWeb and Strategy Tools
Website Platform Comparison
Compare five website platforms against what your business actually needs, before you commit to one.
Open the toolWeb and Strategy Tools
Marketing Budget Allocator
Split a monthly marketing budget across channels, starting from a sensible template you can adjust.
Open the toolWeb and Strategy Tools
Website Launch Checklist
Track essential launch checks, owners and evidence in separate projects on this device.
Open the toolChoose a Free Tool
Pick the tool that matches what you are trying to work out: ad spend, SEO return, website cost, platform choice or overall marketing budget.
Google Ads Tools
- Google Ads Budget Estimator Plan media spend with disclosed assumptions or your own customer goals, CPC and conversion rates.
- Google Ads Waste Risk Check Check your account for the common causes of wasted spend and get a prioritised list of what to fix first.
- ROAS Calculator Calculate ROAS, break even and contribution with your margin, refunds and marketing costs.
- Google Ads Copy Grader Build up to 15 headlines and four descriptions, check length and duplicates, and export validated assets.
- Google Ads Audit Scorecard Score your Google Ads setup across tracking, structure, keywords, ads and optimisation.
- PPC vs SEO Cost Comparison Compare monthly channel costs and contribution using explicit traffic and conversion assumptions.
SEO Tools
- Topical Authority Gap Mapper Map customer intent topics, keep a partial content backlog and save separate projects.
- Meta Title and Description Checker Edit metadata with illustrative width previews, duplicate checks and safe HTML export.
- Local SEO Readiness Checker Check how ready your business is for local search.
- SEO ROI Calculator Compare a quick revenue multiple with an explicit monthly traffic, contribution and payback scenario.
- SEO Timeline Estimator See how long SEO could take for your business.
- Schema Markup Generator Create seven supported schema types with Google's required fields checked, explicit examples and safe JSON/script export.
Web and Strategy Tools
- Website Cost Estimator Build an itemised website estimate and saved scope brief, with separate operating budgets.
- Website Platform Comparison Compare five website platforms against what your business actually needs, before you commit to one.
- Marketing Budget Allocator Split a monthly marketing budget across channels, starting from a sensible template you can adjust.
- Customer Lifetime Value Calculator Explore observed or retention-based customer value, contribution and an editable CAC target.
- Website Launch Checklist Track essential launch checks, owners and evidence in separate projects on this device.
- Accessibility Quick Check A guided WCAG 2.2 AA self-review with prioritised fixes. Not a certification.
How to Use These Tools
Start wherever makes sense. Every tool works on its own and none of them need a signup.
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Running Google Ads
Not sure the spend is working?
If you are running Google Ads and not sure whether the spend is working, start here before you change anything.
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Thinking about SEO
Want realistic expectations first?
If you are thinking about investing in SEO, these will help set realistic expectations before you commit.
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Planning a website
Weighing up price and platform?
If you are planning a new website, understand price, platform fit and what kind of build actually makes sense.
Why We Built These Tools
Every tool on this page gives you a real answer immediately. No email required. No account needed.
Most "free tools" in marketing are lead magnets in disguise. Fill in your email. Book a demo. Schedule a call. Then you get a PDF that tells you nothing useful.
We built these tools because we got tired of sending clients to calculators and checkers that either gate the results behind a signup wall or give such vague answers they are useless. Every tool on this page gives you a real answer immediately. No email required. No account needed. No "results will be sent to your inbox." You fill in the fields, you get the output. Done.
The assumptions behind these tools are informed by real work across websites, SEO, Google Ads and paid social. The numbers are designed for Australian businesses, with Melbourne market context where relevant.
If a tool tells you something you do not like, good. That is the point. We would rather you know your Google Ads are wasting budget, your SEO timeline is longer than expected, or your website quote looks inflated before you make the next decision.
Take Your Result to a Free Audit
A tool works from the figures you type in. A free audit starts from your real account, website or search results, and a person looks at it, not a formula.
- Your real data We look at your actual Google Ads account, website or search presence instead of estimates.
- Someone who does the work The person reviewing it works on campaigns, websites and SEO for Melbourne businesses.
- What to fix first You hear plainly what is working, what is not and where we would start.
- No obligation Keep what we find, whether you work with us or not.
Or see how we work on each area
Questions About the Free Tools
Do I need to sign up or give an email address?
No. Every tool works straight away. You fill in the fields and the answer appears on the page, with nothing sent to your inbox.
Do you see the figures I type in?
No. The tools do their sums in your browser and do not send what you type to us. Some tools can save your progress or projects in this browser on this device, and you can copy a summary to keep. If you want us to look at a result, you choose to send it.
How accurate are the results?
They are estimates built from the figures you enter and the assumptions each tool shows on its page. Every tool explains its method and what it leaves out, so you can judge how far to rely on the answer. A self-check is not an independent review.
Which tool should I start with?
Start with the question you most need answered. The questions above point to the right tool, and the three paths show which tools work well together.
Are the tools set up for Australian businesses?
Yes. Where a tool shows money it is in Australian dollars, and the assumptions are designed for Australian businesses, with Melbourne market context where it matters.
What if I want someone to check my result?
Ask for a free audit. We look at your real account, website or plan rather than typed-in estimates and tell you plainly what we would change. There is no obligation.
Tools Give You the Numbers. We Give You the Strategy.
These tools are a starting point. If the numbers tell you something needs fixing, or you want a proper audit based on your actual data, we are here. No obligation, no hard sell, no 47 slide pitch deck.