ROAS Calculator
Work out your return on ad spend. Two numbers is all it takes and everything updates live. Add the advanced options for break even ROAS, cost per conversion and benchmark context.
- ✓Live result
- ✓Break even ROAS
- ✓Your margin assumption
Work out your return on ad spend
Two numbers is all it takes. Everything updates live, there is no button to press.
Profitability and target-revenue scenario
Uses the spend, revenue and margin above. Enter refunds and additional marketing fees to estimate contribution after marketing. This excludes unentered overheads and does not prove incremental sales.
Results stay on your device. Copy, download or print includes your inputs and the stated assumptions. Enquiries do not automatically attach your inputs.
Example, assumptions and model details
Ad spend of $100 and revenue of $400 gives 4x ROAS. At 25% margin that is exactly media spend break even.
Use revenue and spend from the same period and attribution basis. Revenue attribution is not proof of incremental sales; refunds and unentered costs affect interpretation.
- Evidence basis
- Elev8d's planning assumptions, or the numbers you enter. Not an independent benchmark.
- Population and market
- Built for Australian businesses. Not based on a survey of the market.
- Review owner
- Elev8d
- Model version
- 2026-09-20
How ROAS is calculated
ROAS is revenue divided by ad spend. Spend $5,000, generate $20,000 and your ROAS is 4x, which means every dollar of spend returned four dollars of revenue.
ROAS is not profit
A 4x ROAS sounds healthy, but if your gross margin is 25 percent, 4x is your break even point, not a win. That is why the advanced options ask for margin: break even ROAS is 100 divided by your margin percentage. Anything below that line is losing money no matter how impressive the multiple looks in a report.
Frequently Asked Questions
Straight answers about ROAS, benchmarks and what a good return actually looks like.
It depends entirely on your margins. A business with 70% margins can thrive at 2x, while a low margin retailer might need 6x or more just to stay level. That's why the honest answer is "above your breakeven", add your profit margin above to find yours.
No. ROAS compares revenue to ad spend only. ROI compares profit to total cost. A campaign can have a healthy ROAS and still lose money once product costs and overheads are in. This tool measures ROAS and a margin-based break even threshold. It does not calculate full net ROI.
Breakeven ROAS is the return where your ads neither make nor lose money after product costs. Below it you're paying to make sales; above it you're actually ahead. Knowing the number turns "is this working?" into a clear yes or no.
Maybe, maybe not. A very high ROAS often means tracking is double counting revenue, or you're crediting the ads for sales that would have happened anyway (branded search is a classic). Verify your attribution before you scale on the back of it.
Want to Improve Your ROAS?
If the number is lower than it should be, the cause is usually targeting, tracking or the landing page. A free audit of your actual account will show you which one and what fixing it is worth. No obligation, no hard sell.