PPC vs SEO cost comparison

Compare the cost of buying traffic through Google Ads with the cost of building traffic through SEO. Add your budget, CPC, conversion rate and SEO investment to see the modelled crossover point, projected traffic and which channel makes more sense for your timeframe.

Your numbers

Agency retainer, content, technical SEO or in-house cost.


Add more details for a more realistic comparison.

Leave blank to match your paid traffic volume.

Leave blank to use same as PPC.

Want the best of both?

Most businesses do not need to choose between SEO and Google Ads. They need the right mix for their stage, budget and timeline. We run both channels under one roof, so there is no finger pointing between agencies and every dollar can work toward the same growth plan.

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