Google Ads for Education. No Hype. Real Enrolment Intent.

You do. If you already have an account we work inside yours. If you do not, we create one in the provider's name and hand you the login. The account, the history and the enquiry data are yours, and if you leave you take all of it with you. Month to month, no lock-in contracts.

Yes. RTOs and regulated providers can advertise, but copy needs to be accurate and may need internal compliance review, particularly around outcomes, funding and qualifications. We build with ASQA expectations and Australian Consumer Law in mind, and recommend your compliance lead reviews copy before launch.

No. Guaranteed job or employment claims are misleading unless they can be genuinely substantiated, and they risk both Google disapproval and consumer law issues. We use honest, realistic outcome language, possible pathways and roles the qualification can lead toward, rather than guarantees.

Only if they are accurate, sourced and substantiated. Inflated or unsupported salary claims are a common cause of disapproval and mistrust. Where salary or employment context is used, it should be genuine and referenced, we keep it careful and defensible.

Yes, where funding genuinely applies, but the eligibility conditions need to be clear. Vague "free course" claims without conditions are misleading. We present funding and eligibility accurately so students understand what actually applies to them, rather than being drawn in by a headline.

Usually misleading or unclear claims: guaranteed outcomes, unsupported salaries, vague funding, fake urgency, or copy that makes a course sound easier or more certain than it is. We review copy for these triggers before launch and keep it honest, rather than re-submitting and hoping.

Often yes. These career intent searches catch students earlier, before they have chosen a course or provider. They are usually higher volume and great for building trust and retargeting. Most providers ignore them and only chase course names, which leaves that earlier moment wide open.

It depends on the qualification, how many providers offer it and how long your enrolment cycle is. Course terms in contested areas like community services, construction tickets and aged care are priced accordingly. The budget needs to be enough to compete during the weeks before an intake rather than spread thinly across a year, which is where most provider budgets go wrong. Run your course area through the Google Ads budget estimator for a starting figure, and our guide to what Google Ads actually costs sets out what different budget levels realistically buy.

Yes, where possible. We track calls, forms, course guide downloads, applications and enrolments so you can see which campaigns drive real enrolment intent, not just clicks. Some steps depend on your systems, so we set up the best measurement your setup allows. A student who progresses through a pathway or refers someone is worth considerably more than one course fee, and the customer lifetime value calculator will put a number on that.

A monthly report on enquiries, applications and where they came from, what each cost, and what we changed and why. Where your systems allow it we report through to enrolments rather than stopping at enquiries, because those two numbers can tell very different stories. You get direct access to the account. What we do not send is impressions and click-through rates presented as progress.

ometimes, and we will tell you straight if the answer is yes. A course page that does not state the duration, the delivery mode, the fees or the entry requirements will lose an enquiry no matter how good the ad was, because a prospective student who cannot find those things assumes you are hiding them. You do not need a rebuild. You need one clear page per course with the practical details a person needs to decide.

Usually both. Ads give immediate visibility for course and career searches and can be timed around intakes, while SEO builds compounding visibility for course pages, qualification pages and "how to become" content. Ads cover the intake push; SEO builds the always-on base underneath.

It is already common, and it happens earlier than a search does. Someone asking an assistant "what qualification do I need to work in disability support" is at the stage where they have not heard of you yet, and those answers get assembled from content that is already published and clear. That is an argument for having proper qualification and career pathway content, not for panicking. What it does not change is the point where someone has chosen a course and wants to know who delivers it. That person still searches.

Spend should ramp before intake and course start dates, when enrolment intent peaks, and ease during quieter windows. Flat all year spend misses the peaks and wastes budget in the lulls. We plan budget around your intake calendar so the money is working when students are actually deciding.

That is often the right move rather than a problem. Tell us and we pause or scale back. No minimum term, no exit fee. Running flat through a period where nobody can start for four months is one of the most common ways provider budgets get wasted, so we would rather plan the pause with you than quietly spend through it.

Visibility from ads stops when the spend stops. Your course pages and organic visibility keep working, which is the argument for building underneath the ads.

No. Elev8d is based in Melbourne, but we work with education and training providers across Australia. Google Ads is location targeted, so we set campaigns to whatever coverage you offer. National, state based or specific regions.