Google Ads Quality Score: what it is and how ad quality affects your costs
Half the internet says Quality Score gets you cheap clicks. The other half says it does not matter because it is not in the auction. Both ar...
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Straight Talk on Digital Marketing
Short, straight talking guides on high converting websites, local SEO, Google Ads and paid social. Written for business owners, not other marketers.
Google Ads for accountants and financial services
A $300 lead can be expensive for a one off tax return and extremely cheap for a business client worth $20,000 over several years. This guide covers client acquisition strategy, EOFY scaling, lifetime value and the compliance requirements most accounting campaigns overlook. 30 Aug 2026Read the featured article
Google Ads Quality Score: what it is and how ad quality affects your costs
Half the internet says Quality Score gets you cheap clicks. The other half says it does not matter because it is not in the auction. Both ar...
Read article →
How to lower your Google Ads cost per click without losing quality
A $25 click converting at 15% beats an $8 click converting at 2%. This guide covers how to lower Google Ads CPC where it genuinely helps and...
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Performance Max campaigns: an honest review for Australian small businesses
The internet splits into "PMax is amazing" and "PMax is garbage." Neither is useful. Performance Max is an amplifier: give it clean data and...
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Google remarketing ads: how to follow up without being creepy
Most remarketing campaigns show the same ad to every visitor for months. This guide covers how to build intent based audiences, rotate creat...
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How To Calculate Google Ads Roi: The Maths Your Agency Should Show You
Most Google Ads reports stop at ROAS. This guide shows you how to calculate the number that actually matters: whether the campaign made mone...
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Google Analytics 4 and Google Ads: What Melbourne Business Owners Need to Know
Google Ads tells you what bought the visit. GA4 shows what happened on the website. Your sales data shows whether the visit was worth buying...
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Google Ads Reporting: Which Metrics Actually Matter and Which Are Vanity?
A report should explain what happened to the money, what the business received in return and what needs to happen next.
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Landing Page Conversion Rate: What's Good and How to Improve Yours
A 12% conversion rate is not impressive if the leads are useless. A 4% rate can be excellent if the enquiries become high value customers.
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Google Ads Assets Explained: Which Ones Actually Matter?
Headlines earn attention. Assets help the searcher decide what to do next. Here is which Google Ads assets actually matter for Melbourne bus...
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High Intent vs Low Intent Keywords: Why Cheap Clicks Can Cost You More
CPC tells you what the click costs. Intent helps explain what the click might be worth. Here is how to tell the difference.
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How to Do Google Ads Keyword Research Without Paying for Expensive Tools
The hard part is not finding keywords. Google will give you plenty. The hard part is deciding which ones deserve your budget.
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Google Ads Location Targeting for Melbourne Businesses: How to Get It Right
A lead is not valuable simply because it came from Melbourne. It needs to come from somewhere the business can serve profitably. Here is how...
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