SEO for Real Estate. Win the Searches That Lead to Listings.

Plan for 6 to 12 months before the competitive terms move, and expect the first signs well before that. Google Business Profile work, review generation and long tail suburb content usually start showing movement inside 8 to 12 weeks. What takes the full runway is ranking for "real estate agent [major suburb]" in a market where four established agencies have been building authority for a decade. If someone tells you they will get you there in three months, ask them which competitor they plan to outrank, and how. If you want a range for your own situation rather than a general answer, the SEO timeline estimator works off your industry, competition and starting position.

For a single office targeting a handful of core suburbs, most engagements land between $1,500 and $3,500 a month. Multi office networks start around $4,000, because the content, profile and reporting work multiplies with every location. What moves the number is how many suburbs you want to own, how much technical work your site needs before anything else can happen, and whether property management is in scope or just sales. After the audit you get a specific figure, not a range. Cost only means something next to what it returns, and the SEO ROI calculator will model that from your own average commission and conversion rate.

Yes, with a limit. Listings come and go, suburb pages are permanent, and they rank for the agent selection and research searches that listings never capture. The limit matters though. Build pages for suburbs you actually service and have sold in, not every suburb in the metro. Each one needs something only a local agent could write: what is actually selling and what is sitting, what buyers in that pocket are looking for, your own read on where the market is heading. If the page could have been assembled from Wikipedia and ABS data, it will not rank, and enough of them will drag down the pages that would have. Twenty pages that only swap the suburb name will not rank and may drag the rest down. The topical authority gap mapper will show where the genuine gaps are before you build anything.

Very. In local search they are one of the few signals you can directly influence, and for vendors they are often what separates two agents who gave a similar appraisal. The part specific to real estate is that reviews attach to individual agents as well as the office. A vendor sees your sign, searches the agent by name, finds three reviews from 2022, and has made a decision before they ever reach your website. RateMyAgent, agent profiles on the portals and your Google profile all need attention, not just the agency listing. On actually getting them: a text message with a ready made draft the client can edit consistently outperforms an email ask. And most agents ask at settlement, which is weeks too late. Ask when the vendor is happiest, which is usually the day the contract goes unconditional. Reviews are one input among several that decide local visibility. The local SEO readiness checker covers the full set and will show where the agency currently stands.

Vendors search agents by name constantly, after seeing a sign, after an open home, after a referral over the fence. If there is no page for that agent on your domain, they land on a portal profile you do not control, or a competitor's comparison page. An agent page with suburb specialisation, recent sales, reviews and a short video will outrank both. Separate websites are a different problem. They split your authority across two domains, they compete with your own suburb pages for the same searches, and when the agent moves to a competitor you have spent two years building an asset that walks out the door with them. If an agent pushes for it, the sensible compromise is a strong page on your domain plus their own social presence.

Property management is often the most underserved area of real estate SEO, which makes it one of the biggest opportunities. Landlord searches are consistent, the competition is lower, and the lifetime value of a management agreement makes even modest traffic commercially meaningful. We can run a PM focused strategy alongside or separately from sales SEO.

Sometimes, and the honest answer depends on what your network allows. Before anything else we need to know four things: who controls the domain, whether your office can edit its own pages, who manages the Google Business Profile, and what the franchise agreement permits on separate marketing. If the network runs a central site with your office as a subpage you cannot touch, there is very little we can do on-site, and we would tell you that rather than take the work. Where there is room to move, the harder problem is usually not brand compliance. It is offices of the same brand competing for the same suburbs. Two franchisees chasing identical searches split the network's own authority, and that is a conversation worth having with the network before either office spends money.

No. Everything is month to month. If the work is not producing you should be able to walk, and we would rather earn the next month than trap you in the last eleven. It keeps us honest too, because a lock-in contract mostly protects the agency. Worth being straight with you though: real estate SEO needs a runway of 6 to 12 months to compound, so month to month is about your freedom to leave, not a promise of fast results.

The agency does. Suburb pages, market commentary, appraisal content and the analytics all stay in accounts registered to you. Suburb and market content is the slowest thing to build in this industry and the most valuable to keep, so it would be an odd thing for an agency to hold hostage. We do not, and there is no lock-in.

Monthly, and centred on appraisal enquiries rather than positions. Which suburb pages are gaining visibility, which searches are producing enquiries, and what we published that month. You get the data access directly. Any agency can show you a ranking chart; the number that matters is how many sellers got in touch.

Not for market content, because local knowledge is the entire product. A generated paragraph about a suburb reads like a generated paragraph about a suburb, and a seller comparing agents will notice. What actually ranks and converts is the thing only your agency has: what sold last quarter, what stock is short, who is buying. AI cannot generate that, and if it could, it would not be worth ranking.

Month one is the technical work, the Google Business Profile and deciding which suburbs are genuinely worth targeting, which is usually fewer than the agency assumes. Month two is building two or three suburb pages properly, with real market data, as a test of what works before scaling. Month three is expanding what worked plus the appraisal and vendor content. We do not build twenty suburb pages in month one.

Almost always the same thing: they went after "houses for sale in [suburb]", which the portals own and always will, and built thirty thin suburb pages trying. That was never winnable. The searches an agency can win are the ones about choosing an agent, appraisals, commission, selling process, and those are usually completely untouched.