Google Ads Budget Estimator

Work out a realistic monthly Google Ads budget for your business, based on Australian industry benchmarks. Pick your industry, location and lead goal, and we'll estimate a sensible range, not a single misleading number.

Estimate your monthly budget

Three quick inputs. Benchmarks are Australian-market averages, updated quarterly.

Your industry

Location scope

Melbourne Metro Victoria National

Monthly lead or sale goal (how many you want per month)

How to use this tool

Select the industry that best matches your business. Each carries its own average cost-per-click and conversion rate from Australian market data.
Choose your location scope. Metro Melbourne is more competitive than state-wide or national averages, so it carries a small premium.
Enter how many leads or sales you want each month. The tool works backwards from that goal to the clicks, and therefore the budget, you'd need.

How the numbers are calculated

The estimator uses a transparent model. It adjusts the industry's average cost-per-click for your location, works out how many clicks your goal requires given the industry conversion rate, and multiplies the two for a monthly figure. It then shows a sensible range around that number, because no honest forecast is a single exact figure.

Benchmarks are aggregated Australian-market averages and are refreshed quarterly. They're a starting point for planning, not a guarantee. Your real costs depend on your specific keywords, competitors, ad quality and landing pages.

Frequently asked questions

Is this an exact quote?

No. It's an industry-benchmark estimate to help you plan. Your actual costs depend on your keywords, competition and campaign structure. For a precise forecast, get a free assessment.

Does the budget include your management fee?

No, this is ad spend only, the money that goes to Google. Management fees are separate. You can see how we structure those on our Google Ads page.

Why a range instead of one number?

Because a single number would be misleading. Early on, costs run higher while campaigns gather data; they typically settle as Quality Score improves. The range reflects that reality.

What's a realistic starting budget?

Most Australian small businesses start somewhere between $1,500 and $5,000 a month in ad spend. Below $1,500, campaigns gather data more slowly and take longer to optimise.

Want a more accurate estimate?

These benchmarks are industry averages. Your actual costs depend on your specific keywords, competitors, and campaign structure. We can build a custom forecast based on your business.

Get a free Google Ads assessment →

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