/* ============================================================
   Google Ads industry pages — signature sections
   Reuses tokens + components from styles.css / home.css.
   Brand palette only: black · white · gold #F4A000 / #FFB038 / #D08801 · greys.
   No red / coral / teal / blue.
   ============================================================ */

/* readability boost, mirrors .page-trades */
.page-ads .sec-head p { font-size: 1.16rem; line-height: 1.66; }

/* ---- Section 01 · key message line ---- */
.adkey {
  margin-top: 34px; text-align: center; max-width: 74ch; margin-inline: auto;
  font-family: var(--font-head); font-weight: 500;
  font-size: clamp(1.24rem, 2.1vw, 1.7rem); line-height: 1.42; letter-spacing: -.01em;
}
.adkey b { color: var(--accent); font-weight: 700; }
.section--light .adkey, .section--grey .adkey { color: var(--black); }
.section--dark .adkey, .section--darker .adkey { color: #fff; }

/* ---- Section 02 · why trades ads are different (compact icon grid) ---- */
.adwhy { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.adwhy__card {
  border: 1px solid var(--line-dark); border-radius: 14px; background: var(--off-black);
  padding: 26px 24px; transition: border-color .3s, transform .3s var(--ease);
}
.adwhy__card:hover { border-color: var(--accent-dark); transform: translateY(-3px); }
.adwhy__ic { width: 44px; height: 44px; border-radius: 11px; background: rgba(255,255,255,.05); border: 1px solid var(--line-dark); display: grid; place-items: center; margin-bottom: 16px; }
.adwhy__ic svg { width: 22px; height: 22px; fill: none; stroke: var(--accent); stroke-width: 1.9; stroke-linecap: round; stroke-linejoin: round; }
.adwhy__card h3 { font-size: 1.12rem; color: #fff; margin-bottom: 8px; letter-spacing: -.01em; }
.adwhy__card p { color: var(--grey-mid-2); font-size: .97rem; line-height: 1.55; }
@media (max-width: 1000px) { .adwhy { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .adwhy { grid-template-columns: 1fr; } }

/* ---- Section 03 · where spend gets wasted (leak grid) ---- */
.wastegrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.wasteitem {
  position: relative; border: 1px solid var(--line-dark); border-left: 3px solid var(--accent-dark);
  border-radius: 10px; background: var(--off-black); padding: 20px 22px 20px 24px;
  transition: border-color .3s, transform .3s var(--ease);
}
.wasteitem:hover { border-left-color: var(--accent); transform: translateY(-2px); }
.wasteitem b { display: block; font-family: var(--font-head); font-weight: 700; font-size: 1.02rem; color: #fff; margin-bottom: 5px; letter-spacing: -.01em; }
.wasteitem p { color: var(--grey-mid-2); font-size: .95rem; line-height: 1.5; }
@media (max-width: 900px) { .wastegrid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .wastegrid { grid-template-columns: 1fr; } }

/* ============================================================
   SIGNATURE A · Where your budget actually goes (stacked bars)
   ============================================================ */
.budget { display: flex; flex-direction: column; gap: 36px; }
.budget__head { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; margin-bottom: 14px; flex-wrap: wrap; }
.budget__label { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.02rem, 1.5vw, 1.22rem); color: var(--black); letter-spacing: -.01em; }
.budget__total { font-family: var(--font-mono); font-size: .8rem; color: #8a8a8a; white-space: nowrap; }
.budget__bar { display: flex; height: 62px; border-radius: 10px; overflow: hidden; border: 1px solid var(--line-light); background: #fff; }
.budget__seg { flex: 0 0 auto; display: flex; align-items: center; justify-content: center; min-width: 0; padding: 0 6px; transition: width .9s var(--ease); }
.budget__seg span { font-family: var(--font-head); font-weight: 700; font-size: .84rem; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
/* fills — brand only */
.budget__seg--wA { background: #8f8f8f; color: #fff; }
.budget__seg--wB { background: #c4c4c4; color: #1a1a1a; }
.budget__seg--wC { background: repeating-linear-gradient(45deg, #3a3a3a, #3a3a3a 7px, #4a4a4a 7px, #4a4a4a 14px); color: #fff; }
.budget__seg--wD { background: #2b2b2b; color: #fff; }
.budget__seg--good { background: var(--accent); color: #000; }
.budget__seg--goodL { background: var(--accent-light); color: #000; }
.budget__legend { display: flex; flex-wrap: wrap; gap: 10px 22px; margin-top: 16px; }
.budget__leg { display: flex; align-items: center; gap: 9px; font-size: .92rem; color: #555; }
.budget__sw { width: 15px; height: 15px; border-radius: 4px; flex: 0 0 auto; border: 1px solid rgba(0,0,0,.08); }
.budget__sw--wA { background: #8f8f8f; } .budget__sw--wB { background: #c4c4c4; }
.budget__sw--wC { background: repeating-linear-gradient(45deg, #3a3a3a, #3a3a3a 4px, #4a4a4a 4px, #4a4a4a 8px); }
.budget__sw--wD { background: #2b2b2b; } .budget__sw--good { background: var(--accent); } .budget__sw--goodL { background: var(--accent-light); }
.budget__leg b { color: var(--black); font-weight: 700; }
.budget__note { margin-top: 30px; font-size: .92rem; color: #777; font-style: italic; line-height: 1.6; max-width: 78ch; }
@media (max-width: 620px) { .budget__seg span { font-size: .72rem; } .budget__bar { height: 54px; } }

/* ============================================================
   SIGNATURE B · Search Ads vs Local Services Ads (table)
   ============================================================ */
.adtable-wrap { border: 1px solid var(--line-light); border-radius: 16px; overflow: hidden; background: #fff; box-shadow: 0 24px 56px -34px rgba(0,0,0,.22); }
.adtable-banner { display: flex; align-items: center; gap: 13px; padding: 18px 24px; background: linear-gradient(150deg, rgba(244,160,0,.16), rgba(244,160,0,.04)); border-bottom: 1px solid var(--line-light); }
.adtable-banner__ic { flex: 0 0 auto; width: 34px; height: 34px; border-radius: 9px; background: var(--accent); display: grid; place-items: center; }
.adtable-banner__ic svg { width: 19px; height: 19px; fill: none; stroke: #000; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.adtable-banner h3 { font-size: clamp(1.05rem, 1.6vw, 1.24rem); color: var(--black); letter-spacing: -.01em; }
.adtable-scroll { overflow-x: auto; }
table.adtable { width: 100%; border-collapse: collapse; min-width: 640px; }
.adtable th, .adtable td { text-align: left; padding: 15px 20px; font-size: .96rem; vertical-align: top; line-height: 1.5; border-top: 1px solid var(--line-light); }
.adtable thead th { background: var(--grey-light); font-family: var(--font-head); font-weight: 700; color: var(--black); font-size: .95rem; border-top: none; }
.adtable thead th.is-lsa { color: var(--accent-dark); }
.adtable tbody th { font-family: var(--font-body); font-weight: 600; color: var(--black); width: 26%; }
.adtable tbody td { color: #555; }
.adtable tbody tr:nth-child(even) { background: #fafafa; }
.adtable .is-lsa-col { background: rgba(244,160,0,.05); }
.adtable-note { padding: 14px 24px; font-size: .86rem; color: #777; font-style: italic; line-height: 1.55; border-top: 1px solid var(--line-light); background: #fcfcfc; }
.adtable-close { margin-top: 26px; text-align: center; font-family: var(--font-head); font-weight: 500; font-size: clamp(1.08rem, 1.6vw, 1.3rem); line-height: 1.5; color: var(--black); max-width: 74ch; margin-inline: auto; }
.adtable-close b { color: var(--accent-dark); font-weight: 700; }

/* ============================================================
   SIGNATURE C · Anatomy of a trades ad that gets the call
   ============================================================ */
.adanatomy { display: grid; grid-template-columns: 1.02fr .98fr; gap: 44px; align-items: start; }
.admock { background: #fff; border: 1px solid #e3e3e3; border-radius: 14px; padding: 26px 28px; box-shadow: 0 30px 70px -34px rgba(0,0,0,.6); }
.admock__top { display: flex; align-items: center; gap: 10px; margin-bottom: 10px; }
.admock__spon { font-family: var(--font-body); font-weight: 700; font-size: .82rem; color: #202124; }
.admock__url { font-family: var(--font-body); font-size: .86rem; color: #4d5156; }
.admock__url b { color: #202124; font-weight: 600; }
.admock__headline { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.15rem, 1.7vw, 1.4rem); line-height: 1.28; color: #1a1a1a; margin-bottom: 8px; letter-spacing: -.01em; }
.admock__desc { font-family: var(--font-body); font-size: .96rem; color: #3c4043; line-height: 1.55; margin-bottom: 14px; }
.admock__row { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 18px; margin-bottom: 14px; }
.admock__call { display: inline-flex; align-items: center; gap: 8px; border: 1.5px solid var(--accent-dark); color: var(--accent-dark); border-radius: 9px; padding: 8px 15px; font-family: var(--font-head); font-weight: 700; font-size: .92rem; background: rgba(244,160,0,.06); }
.admock__call svg { width: 16px; height: 16px; fill: none; stroke: var(--accent-dark); stroke-width: 2; }
.admock__area { font-family: var(--font-body); font-size: .88rem; color: #3c4043; }
.admock__sitelinks { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 24px; border-top: 1px solid #ececec; padding-top: 14px; }
.admock__sitelinks a { font-family: var(--font-head); font-weight: 600; font-size: .9rem; color: var(--accent-dark); }
/* inline callout chip on the ad */
.acx { display: inline-grid; place-items: center; width: 21px; height: 21px; border-radius: 50%; background: var(--accent); color: #000; font-family: var(--font-head); font-weight: 700; font-size: .72rem; vertical-align: middle; margin-left: 7px; box-shadow: 0 2px 8px rgba(0,0,0,.25); }
/* callouts list */
.adcallouts { display: flex; flex-direction: column; gap: 15px; }
.adcallout { display: flex; gap: 15px; align-items: flex-start; }
.adcallout__n { flex: 0 0 auto; width: 30px; height: 30px; border-radius: 50%; background: rgba(244,160,0,.14); border: 1px solid var(--accent-dark); color: var(--accent); display: grid; place-items: center; font-family: var(--font-head); font-weight: 700; font-size: .84rem; }
.adcallout__t b { display: block; font-family: var(--font-head); font-weight: 700; font-size: 1.04rem; color: #fff; margin-bottom: 3px; letter-spacing: -.01em; }
.adcallout__t span { color: var(--grey-mid-2); font-size: .95rem; line-height: 1.5; }
.admock-note { margin-top: 30px; font-size: .9rem; color: #777; font-style: italic; line-height: 1.6; max-width: 80ch; }
@media (max-width: 900px) { .adanatomy { grid-template-columns: 1fr; gap: 34px; } }
@media (max-width: 440px) { .admock__sitelinks { grid-template-columns: 1fr; } }

/* ============================================================
   Section 06 · illustrative scenario cards
   ============================================================ */
.scenariogrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.scenariocard { display: flex; flex-direction: column; gap: 15px; border: 1px solid var(--line-light); border-radius: 16px; background: #fff; padding: 28px; transition: transform .3s var(--ease), border-color .3s, box-shadow .3s; }
.scenariocard:hover { transform: translateY(-4px); border-color: var(--accent); box-shadow: 0 26px 54px -30px rgba(0,0,0,.26); }
.scenariocard__ind { display: flex; align-items: center; gap: 12px; }
.scenariocard__ic { width: 44px; height: 44px; border-radius: 11px; background: #FFF7E8; border: 1px solid #FBE3B3; display: grid; place-items: center; flex: 0 0 auto; }
.scenariocard__ic svg { width: 22px; height: 22px; fill: none; stroke: var(--accent-dark); stroke-width: 1.85; stroke-linecap: round; stroke-linejoin: round; }
.scenariocard__name { font-family: var(--font-head); font-weight: 700; font-size: 1.16rem; color: var(--black); letter-spacing: -.01em; }
.scenariocard .k { font-family: var(--font-mono); font-size: .64rem; letter-spacing: .14em; text-transform: uppercase; color: #9a9a9a; display: block; margin-bottom: 4px; }
.scenariocard .v { display: block; font-size: .96rem; color: #555; line-height: 1.5; }
.scenariocard__result { margin-top: auto; border-top: 1px solid var(--line-light); padding-top: 15px; }
.scenariocard__result .v { color: var(--accent-dark); font-weight: 600; }
/* vsclose sits on a dark section on Google Ads pages — keep body text legible, gold links pop */
.page-ads .vsclose { color: #e8e8e8; }
.page-ads .vsclose b, .page-ads .vsclose a { color: var(--accent); }
.scenariocard__time { display: inline-flex; align-items: center; gap: 7px; font-family: var(--font-mono); font-size: .74rem; color: #888; margin-top: 12px; }
.scenariocard__time svg { width: 13px; height: 13px; fill: none; stroke: currentColor; stroke-width: 2; }
@media (max-width: 940px) { .scenariogrid { grid-template-columns: 1fr; max-width: 560px; margin-inline: auto; } }

/* ============================================================
   Section 11 · three ways to start
   ============================================================ */
.startgrid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }
.startcard { min-width: 0; display: flex; flex-direction: column; gap: 14px; border: 1px solid var(--line-dark); border-radius: 16px; background: linear-gradient(170deg, rgba(255,255,255,.035), rgba(255,255,255,0)); padding: 32px 30px; transition: border-color .3s, transform .3s var(--ease); }
.startcard:hover { border-color: var(--accent-dark); transform: translateY(-3px); }
.startcard--hl { border-color: var(--accent); box-shadow: 0 0 0 1px var(--accent); background: linear-gradient(170deg, rgba(244,160,0,.12), rgba(244,160,0,.02)); }
.startcard__ic { width: 50px; height: 50px; border-radius: 13px; background: rgba(255,255,255,.05); border: 1px solid var(--line-dark); display: grid; place-items: center; }
.startcard--hl .startcard__ic { background: var(--accent); border-color: var(--accent); }
.startcard__ic svg { width: 25px; height: 25px; fill: none; stroke: var(--accent); stroke-width: 1.85; stroke-linecap: round; stroke-linejoin: round; }
.startcard--hl .startcard__ic svg { stroke: #000; }
.startcard__step { font-family: var(--font-mono); font-size: .68rem; letter-spacing: .16em; text-transform: uppercase; color: var(--accent); }
.startcard h3 { color: #fff; font-size: 1.26rem; letter-spacing: -.01em; }
.startcard p { color: var(--grey-mid-2); font-size: 1rem; line-height: 1.6; flex: 1; }
.startcard .btn { width: 100%; margin-top: 4px; white-space: normal; text-align: center; }
@media (max-width: 1040px) { .startgrid { grid-template-columns: repeat(2, minmax(0, 1fr)); max-width: 720px; margin-inline: auto; } }
@media (max-width: 620px) { .startgrid { grid-template-columns: 1fr; max-width: 420px; } }

/* website URL optional hint */
.field .opt { color: var(--grey-mid); font-weight: 400; font-size: .82em; }

/* ============================================================
   SIGNATURE (Pro) A · Cheap clicks vs qualified clients (two paths)
   ============================================================ */
.paths { display: flex; flex-direction: column; gap: 20px; }
.path { border: 1px solid var(--line-light); border-radius: 16px; background: #fff; padding: 24px 26px; }
.path--qual { border-color: rgba(244,160,0,.42); background: linear-gradient(160deg, rgba(244,160,0,.07), rgba(244,160,0,.01)); box-shadow: 0 0 0 1px rgba(244,160,0,.16); }
.path__label { display: flex; align-items: center; gap: 13px; margin-bottom: 18px; flex-wrap: wrap; }
.path__tag { font-family: var(--font-mono); font-size: .66rem; letter-spacing: .14em; text-transform: uppercase; padding: 5px 12px; border-radius: 100px; white-space: nowrap; }
.path--vol .path__tag { background: #ececec; color: #6a6a6a; }
.path--qual .path__tag { background: var(--accent); color: #000; }
.path__label b { font-family: var(--font-head); font-weight: 700; font-size: 1.06rem; color: var(--black); letter-spacing: -.01em; }
.path__flow { display: flex; align-items: stretch; gap: 9px; }
.path__step { flex: 1 1 0; min-width: 0; display: flex; align-items: center; justify-content: center; text-align: center; padding: 15px 12px; border-radius: 10px; background: var(--grey-light); font-family: var(--font-head); font-weight: 600; font-size: .88rem; line-height: 1.3; color: #4a4a4a; }
.path--qual .path__step { background: #FFF7E8; color: #6a5320; }
.path--vol .path__step--end { background: #2b2b2b; color: #fff; }
.path--qual .path__step--end { background: var(--accent); color: #000; }
.path__arrow { flex: 0 0 auto; align-self: center; width: 17px; height: 17px; fill: none; stroke: #c2c2c2; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.path--qual .path__arrow { stroke: var(--accent-dark); }
.paths-close { margin-top: 26px; text-align: center; font-family: var(--font-head); font-weight: 500; font-size: clamp(1.08rem, 1.6vw, 1.3rem); line-height: 1.5; color: var(--black); max-width: 76ch; margin-inline: auto; }
.paths-close b { color: var(--accent-dark); font-weight: 700; }
@media (max-width: 760px) {
  .path__flow { flex-direction: column; align-items: stretch; gap: 7px; }
  .path__arrow { transform: rotate(90deg); align-self: center; }
  .path__step { padding: 13px 14px; }
}

/* ============================================================
   SIGNATURE (Pro) B · Why the clicks cost what they do (ranked bars)
   ============================================================ */
.complist { display: flex; flex-direction: column; gap: 24px; }
.compbar__head { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; margin-bottom: 10px; }
.compbar__name { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.02rem, 1.5vw, 1.2rem); color: var(--black); letter-spacing: -.01em; }
.compbar__lvl { font-family: var(--font-mono); font-size: .72rem; letter-spacing: .04em; color: var(--accent-dark); white-space: nowrap; }
.compbar__track { height: 28px; background: var(--grey-light); border: 1px solid var(--line-light); border-radius: 8px; overflow: hidden; }
.compbar__fill { height: 100%; border-radius: 7px 0 0 7px; background: var(--accent); transition: width .9s var(--ease); }
.compbar__fill--vary { background: repeating-linear-gradient(45deg, var(--accent) 0, var(--accent) 9px, var(--accent-light) 9px, var(--accent-light) 18px); }
.comp-note { margin-top: 26px; font-size: .92rem; color: #777; font-style: italic; line-height: 1.6; max-width: 80ch; }
.comp-close { margin-top: 16px; text-align: center; font-family: var(--font-head); font-weight: 500; font-size: clamp(1.08rem, 1.6vw, 1.3rem); line-height: 1.5; color: var(--black); max-width: 76ch; margin-inline: auto; }
.comp-close b { color: var(--accent-dark); font-weight: 700; }

/* compliance note — small grey italic near page end */
.compliance-note { margin-top: 30px; padding: 18px 22px; border: 1px solid var(--line-light); border-left: 3px solid var(--accent-dark); border-radius: 10px; background: #fafafa; font-size: .9rem; color: #777; font-style: italic; line-height: 1.62; max-width: 82ch; }

/* ============================================================
   ECOMMERCE SIGNATURE A · Revenue is a vanity metric. Profit isn't.
   Two illustrative stores — cost composition + contribution.
   ============================================================ */
.stores { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; align-items: stretch; }
.storecard { display: flex; flex-direction: column; border: 1px solid var(--line-light); border-radius: 16px; background: #fff; padding: clamp(24px, 3vw, 34px); }
.storecard--b { border-color: rgba(244,160,0,.42); background: linear-gradient(160deg, rgba(244,160,0,.06), rgba(244,160,0,.01)); box-shadow: 0 0 0 1px rgba(244,160,0,.16); }
.storecard__head { display: flex; align-items: center; gap: 12px; margin-bottom: 20px; flex-wrap: wrap; }
.storecard__tag { font-family: var(--font-mono); font-size: .66rem; letter-spacing: .14em; text-transform: uppercase; padding: 5px 12px; border-radius: 100px; white-space: nowrap; }
.storecard--a .storecard__tag { background: #ececec; color: #6a6a6a; }
.storecard--b .storecard__tag { background: var(--accent); color: #000; }
.storecard__verdict { font-family: var(--font-head); font-weight: 700; font-size: 1.08rem; color: var(--black); letter-spacing: -.01em; }
.storecard__rev { display: flex; align-items: flex-end; justify-content: space-between; gap: 14px; flex-wrap: wrap; padding-bottom: 16px; border-bottom: 1px solid var(--line-light); margin-bottom: 6px; }
.storecard__rev .lbl { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .14em; text-transform: uppercase; color: #9a9a9a; display: block; margin-bottom: 4px; }
.storecard__rev .amt { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.7rem, 3vw, 2.2rem); color: var(--black); letter-spacing: -.02em; line-height: 1; font-variant-numeric: tabular-nums; }
.storecard__meta { font-family: var(--font-mono); font-size: .72rem; color: var(--accent-dark); white-space: nowrap; }
.ledger { display: flex; flex-direction: column; }
.ledrow { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 10px 0; border-bottom: 1px solid #f0f0f0; }
.ledrow .k { display: flex; align-items: center; gap: 11px; font-size: .95rem; color: #555; }
.ledrow .sw { width: 12px; height: 12px; border-radius: 3px; flex: 0 0 auto; border: 1px solid rgba(0,0,0,.08); }
.ledrow .v { font-family: var(--font-head); font-weight: 600; font-size: .96rem; color: #3a3a3a; font-variant-numeric: tabular-nums; white-space: nowrap; }
.storebar { display: flex; height: 40px; border-radius: 9px; overflow: hidden; border: 1px solid var(--line-light); margin: 18px 0 4px; }
.storeseg { display: flex; align-items: center; justify-content: center; min-width: 0; padding: 0 4px; }
.storeseg span { font-family: var(--font-head); font-weight: 700; font-size: .7rem; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
/* segment fills — brand greys + gold only */
.storeseg--ad   { background: #6a6a6a; color: #fff; }
.storeseg--cogs { background: #c4c4c4; color: #1a1a1a; }
.storeseg--disc { background: repeating-linear-gradient(45deg, #3a3a3a, #3a3a3a 7px, #4a4a4a 7px, #4a4a4a 14px); color: #fff; }
.storeseg--ret  { background: #8f8f8f; color: #fff; }
.storeseg--fees { background: #2b2b2b; color: #fff; }
.storeseg--keep { background: var(--accent); color: #000; }
/* swatch variants mirror segment fills */
.ledrow .sw.storeseg--disc { background: repeating-linear-gradient(45deg, #3a3a3a, #3a3a3a 4px, #4a4a4a 4px, #4a4a4a 8px); }
.storecard__result { margin-top: auto; padding-top: 16px; display: flex; align-items: baseline; justify-content: space-between; gap: 12px; }
.storecard__result .lbl { font-family: var(--font-head); font-weight: 700; font-size: 1rem; color: var(--black); letter-spacing: -.01em; }
.storecard__result .amt { font-family: var(--font-head); font-weight: 700; font-size: clamp(1.5rem, 2.6vw, 2rem); letter-spacing: -.02em; font-variant-numeric: tabular-nums; white-space: nowrap; }
.storecard--a .storecard__result .amt { color: #8a8a8a; }
.storecard--b .storecard__result .amt { color: var(--accent-dark); }
.storechip { display: inline-flex; align-items: center; margin-top: 12px; font-family: var(--font-mono); font-size: .7rem; letter-spacing: .02em; line-height: 1.4; padding: 7px 12px; border-radius: 100px; }
.storecard--a .storechip { background: #f1f1f1; color: #6a6a6a; }
.storecard--b .storechip { background: rgba(244,160,0,.14); color: var(--accent-dark); }
@media (max-width: 860px) { .stores { grid-template-columns: 1fr; } }

/* ============================================================
   ECOMMERCE SIGNATURE B · Your product feed is doing the selling
   Reuses .adanatomy / .adcallouts / .acx from Signature C above.
   ============================================================ */
.feedmock { background: #fff; border: 1px solid #e3e3e3; border-radius: 14px; padding: 24px 26px; box-shadow: 0 30px 70px -34px rgba(0,0,0,.6); }
.feedmock__card { display: grid; grid-template-columns: 128px 1fr; gap: 20px; padding-bottom: 20px; border-bottom: 1px solid #ececec; }
.feedmock__media { position: relative; aspect-ratio: 1 / 1; border-radius: 10px; border: 1px solid #e3e3e3; background-image: repeating-linear-gradient(45deg, #f4f4f4, #f4f4f4 8px, #ececec 8px, #ececec 16px); display: grid; place-items: center; }
.feedmock__media .ph { font-family: var(--font-mono); font-size: .6rem; letter-spacing: .1em; text-transform: uppercase; color: #a8a8a8; }
.feedmock__media .acx { position: absolute; top: -9px; right: -9px; margin: 0; }
.feedmock__info { min-width: 0; display: flex; flex-direction: column; justify-content: center; }
.feedmock__title { font-family: var(--font-head); font-weight: 700; font-size: 1.06rem; color: #1a1a1a; line-height: 1.3; letter-spacing: -.01em; margin-bottom: 9px; }
.feedmock__price { font-family: var(--font-head); font-weight: 700; font-size: 1.16rem; color: #1a1a1a; margin-bottom: 9px; }
.feedmock__was { font-family: var(--font-body); font-weight: 400; font-size: .88rem; color: #9a9a9a; text-decoration: line-through; margin-left: 8px; }
.feedmock__avail { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-body); font-size: .9rem; color: #3c4043; margin-bottom: 8px; }
.feedmock__avail .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent-dark); flex: 0 0 auto; }
.feedmock__store { font-family: var(--font-body); font-size: .83rem; color: #70757a; }
.feedmock__attrs { display: flex; flex-direction: column; padding-top: 14px; }
.feedmock .attr { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; padding: 9px 0; border-bottom: 1px solid #f2f2f2; }
.feedmock .attr:last-child { border-bottom: none; }
.attr__k { font-family: var(--font-mono); font-size: .72rem; color: #9a7f3f; min-width: 170px; }
.attr__v { font-family: var(--font-body); font-size: .89rem; color: #3c4043; flex: 1; min-width: 0; }
.tagchip { display: inline-block; font-family: var(--font-mono); font-size: .66rem; padding: 3px 9px; border-radius: 6px; background: rgba(244,160,0,.12); color: var(--accent-dark); margin: 2px 6px 2px 0; }
@media (max-width: 420px) { .feedmock__card { grid-template-columns: 1fr; } .feedmock__media { max-width: 150px; } .attr__k { min-width: 0; } }

/* ============================================================
   ECOMMERCE SIGNATURE C · Where Performance Max spends your money
   ============================================================ */
.pmax { display: grid; grid-template-columns: .92fr 1.08fr; gap: 20px; align-items: stretch; }
.pmax__box { border-radius: 16px; padding: clamp(26px, 3vw, 34px); background: radial-gradient(120% 130% at 18% 0%, #1d1509 0%, #0d0a04 58%, #050403 100%); border: 1px solid var(--line-dark); position: relative; overflow: hidden; }
.pmax__pill { font-family: var(--font-mono); font-size: .66rem; letter-spacing: .16em; text-transform: uppercase; color: var(--accent); }
.pmax__box h3 { color: #fff; font-size: clamp(1.16rem, 1.7vw, 1.34rem); margin-top: 10px; letter-spacing: -.01em; }
.pmax__channels { display: flex; flex-wrap: wrap; gap: 10px; margin: 22px 0; }
.pmax__chan { font-family: var(--font-head); font-weight: 600; font-size: .9rem; color: #d8d0c0; padding: 9px 15px; border-radius: 10px; border: 1px solid var(--line-dark); background: rgba(255,255,255,.03); }
.pmax__box-note { color: var(--grey-mid-2); font-size: .96rem; line-height: 1.56; font-style: italic; }
.pmax__control { border-radius: 16px; padding: clamp(26px, 3vw, 34px); background: #fff; border: 1px solid var(--line-light); box-shadow: 0 0 0 1px rgba(244,160,0,.14); }
.pmax__control-head { display: flex; align-items: center; gap: 13px; margin-bottom: 22px; padding-bottom: 18px; border-bottom: 1px solid var(--line-light); }
.pmax__ic { width: 38px; height: 38px; border-radius: 10px; background: var(--accent); display: grid; place-items: center; flex: 0 0 auto; }
.pmax__ic svg { width: 20px; height: 20px; fill: none; stroke: #000; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.pmax__control-head h3 { font-size: clamp(1.16rem, 1.7vw, 1.34rem); color: var(--black); letter-spacing: -.01em; }
.pmax__list { display: grid; grid-template-columns: 1fr 1fr; gap: 15px 24px; }
.pmax__list li { display: flex; gap: 11px; align-items: flex-start; font-size: 1rem; line-height: 1.45; color: #333; }
.pmax__list li svg { flex: 0 0 auto; width: 18px; height: 18px; margin-top: 2px; stroke: var(--accent-dark); fill: none; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.pmax__key { margin-top: 28px; text-align: center; font-family: var(--font-head); font-weight: 500; font-size: clamp(1.08rem, 1.6vw, 1.3rem); line-height: 1.5; color: var(--black); max-width: 78ch; margin-inline: auto; }
.pmax__key b { color: var(--accent-dark); font-weight: 700; }
@media (max-width: 900px) { .pmax { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .pmax__list { grid-template-columns: 1fr; } }

/* ============================================================
   HEALTHCARE SIGNATURE A · The two rulebooks
   Two restriction panels + a central "safe zone" badge.
   ============================================================ */
.rulebooks { display: grid; grid-template-columns: 1fr auto 1fr; gap: 0; align-items: center; }
.rulebook { border: 1px solid var(--line-light); border-radius: 16px; background: #fff; padding: clamp(24px, 3vw, 32px); box-shadow: 0 20px 48px -34px rgba(0,0,0,.2); }
.rulebook__head { display: flex; align-items: flex-start; gap: 14px; margin-bottom: 20px; }
.rulebook__ic { width: 46px; height: 46px; border-radius: 12px; background: #FFF7E8; border: 1px solid #FBE3B3; display: grid; place-items: center; flex: 0 0 auto; }
.rulebook__ic svg { width: 23px; height: 23px; fill: none; stroke: var(--accent-dark); stroke-width: 1.85; stroke-linecap: round; stroke-linejoin: round; }
.rulebook__tag { font-family: var(--font-mono); font-size: .64rem; letter-spacing: .16em; text-transform: uppercase; color: #9a9a9a; display: block; margin-bottom: 5px; }
.rulebook h3 { font-size: 1.18rem; color: var(--black); letter-spacing: -.01em; line-height: 1.2; }
.rulebook__list { display: flex; flex-direction: column; gap: 12px; }
.rulebook__list li { display: flex; gap: 11px; align-items: flex-start; font-size: .97rem; line-height: 1.5; color: #555; }
.rulebook__list li svg { flex: 0 0 auto; width: 18px; height: 18px; margin-top: 2px; fill: none; stroke: #b4b4b4; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.rulebooks__mid { position: relative; display: flex; align-items: center; justify-content: center; padding: 0 18px; }
.rulebooks__mid::before { content: ""; position: absolute; left: -6px; right: -6px; top: 50%; height: 1px; transform: translateY(-.5px); background: repeating-linear-gradient(90deg, var(--accent-dark) 0, var(--accent-dark) 4px, transparent 4px, transparent 9px); opacity: .55; z-index: 0; }
.rulebooks__badge { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; gap: 9px; text-align: center; width: min(200px, 44vw); background: linear-gradient(160deg, var(--accent), var(--accent-dark)); color: #000; border-radius: 16px; padding: 22px 20px; box-shadow: 0 20px 44px -18px rgba(244,160,0,.6); }
.rulebooks__badge svg { width: 30px; height: 30px; fill: none; stroke: #000; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.rulebooks__badge b { font-family: var(--font-head); font-weight: 700; font-size: 1.04rem; letter-spacing: -.01em; line-height: 1.22; }
.rulebooks__badge span { font-family: var(--font-mono); font-size: .58rem; letter-spacing: .14em; text-transform: uppercase; opacity: .72; }
@media (max-width: 900px) {
  .rulebooks { grid-template-columns: 1fr; gap: 14px; }
  .rulebooks__mid { padding: 4px 0; }
  .rulebooks__mid::before { left: 50%; right: auto; top: -6px; bottom: -6px; height: auto; width: 1px; transform: translateX(-.5px); background: repeating-linear-gradient(180deg, var(--accent-dark) 0, var(--accent-dark) 4px, transparent 4px, transparent 9px); }
  .rulebooks__badge { width: min(280px, 88vw); }
}

/* ============================================================
   HEALTHCARE SIGNATURE B · What to say instead (say / avoid swap)
   Better move (left, gold) → Avoid (right, muted).
   ============================================================ */
.swap { display: flex; flex-direction: column; gap: 12px; }
.swap__head { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.swap__h { display: flex; align-items: center; gap: 10px; font-family: var(--font-head); font-weight: 700; font-size: 1.02rem; letter-spacing: -.01em; padding: 12px 20px; border-radius: 12px; }
.swap__h svg { width: 17px; height: 17px; fill: none; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; flex: 0 0 auto; }
.swap__h--good { background: var(--accent); color: #000; }
.swap__h--good svg { stroke: #000; }
.swap__h--bad { background: #e7e7e4; color: #6a6a6a; }
.swap__h--bad svg { stroke: #8a8a8a; }
.swap__row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.swap__cell { display: flex; gap: 12px; align-items: flex-start; padding: 18px 20px; border-radius: 12px; font-size: 1rem; line-height: 1.45; }
.swap__cell svg { flex: 0 0 auto; width: 19px; height: 19px; margin-top: 2px; fill: none; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.swap__cell--good { background: #FFFBF2; border: 1px solid #FBE3B3; color: #333; }
.swap__cell--good svg { stroke: var(--accent-dark); }
.swap__cell--good b { color: var(--black); font-weight: 700; }
.swap__cell--bad { background: #f5f5f3; border: 1px solid var(--line-light); color: #8a8a86; }
.swap__cell--bad svg { stroke: #c0c0ba; }
.swap__cell--bad .txt { text-decoration: line-through; text-decoration-color: #cbcbc4; text-decoration-thickness: 1px; }
.swap__mob { display: none; }
@media (max-width: 720px) {
  .swap__head { display: none; }
  .swap__row { grid-template-columns: 1fr; gap: 8px; padding: 8px; border: 1px solid var(--line-light); border-radius: 14px; background: #fff; }
  .swap__cell { padding: 14px 16px; }
  .swap__mob { display: inline-block; font-family: var(--font-mono); font-size: .58rem; letter-spacing: .14em; text-transform: uppercase; color: #a8a8a4; margin-right: 2px; align-self: center; }
}

/* Healthcare ad-anatomy: extra call-extension row on the mock */
.admock__extra { display: flex; align-items: center; gap: 8px; border-top: 1px solid #ececec; margin-top: 12px; padding-top: 12px; }
.admock__ext { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-head); font-weight: 600; font-size: .9rem; color: var(--accent-dark); }
.admock__ext svg { width: 15px; height: 15px; fill: none; stroke: var(--accent-dark); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

/* ============================================================
   HOSPITALITY · Demand calendar (hcal)
   ============================================================ */
.hcal { border: 1px solid var(--line-light); border-radius: 16px; background: #fff; padding: clamp(22px, 3vw, 34px); box-shadow: 0 20px 48px -34px rgba(0,0,0,.22); }
.hcal__bars { display: grid; grid-template-columns: repeat(12, 1fr); gap: 8px; align-items: end; height: 200px; }
.hcal__col { display: flex; flex-direction: column; align-items: center; justify-content: flex-end; height: 100%; }
.hcal__bar { width: 100%; max-width: 38px; border-radius: 6px 6px 0 0; transition: height .9s var(--ease); }
.hcal__bar--quiet { background: #d0d0d0; }
.hcal__bar--base { background: #e0c88a; }
.hcal__bar--ramp { background: repeating-linear-gradient(45deg, var(--accent) 0, var(--accent) 8px, var(--accent-light) 8px, var(--accent-light) 16px); }
.hcal__bar--peak { background: linear-gradient(180deg, var(--accent-light), var(--accent-dark)); }
.hcal__m { margin-top: 10px; font-family: var(--font-mono); font-size: .64rem; letter-spacing: .04em; color: #8a8a8a; }
.hcal__legend { display: flex; flex-wrap: wrap; gap: 12px 22px; margin-top: 22px; padding-top: 18px; border-top: 1px solid var(--line-light); }
.hcal__leg { display: flex; align-items: center; gap: 9px; font-size: .9rem; color: #555; }
.hcal__sw { width: 15px; height: 15px; border-radius: 4px; flex: 0 0 auto; border: 1px solid rgba(0,0,0,.08); }
.hcal__sw--quiet { background: #d0d0d0; }
.hcal__sw--ramp { background: repeating-linear-gradient(45deg, var(--accent) 0, var(--accent) 4px, var(--accent-light) 4px, var(--accent-light) 8px); }
.hcal__sw--peak { background: linear-gradient(180deg, var(--accent-light), var(--accent-dark)); }
.hcal__leg b { color: var(--black); font-weight: 700; }
.hcal__peaks { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
.hcal__peak { font-family: var(--font-mono); font-size: .64rem; letter-spacing: .06em; text-transform: uppercase; color: var(--accent-dark); background: #FFF7E8; border: 1px solid #FBE3B3; border-radius: 100px; padding: 5px 11px; white-space: nowrap; }
.hcal__note { margin-top: 16px; font-size: .88rem; color: #888; font-style: italic; line-height: 1.6; }
@media (max-width: 640px) { .hcal__bars { gap: 5px; height: 160px; } .hcal__m { font-size: .54rem; } }

/* Hospitality · image thumbnails strip on ad mock */
.admock__imgs { display: flex; gap: 8px; margin-top: 14px; align-items: center; }
.admock__img { flex: 1; aspect-ratio: 4 / 3; border-radius: 8px; border: 1px solid #e3e3e3; background-image: repeating-linear-gradient(45deg, #f4f4f4, #f4f4f4 8px, #ececec 8px, #ececec 16px); display: grid; place-items: center; max-height: 64px; }
.admock__img span { font-family: var(--font-mono); font-size: .54rem; letter-spacing: .1em; text-transform: uppercase; color: #a8a8a8; }

/* ============================================================
   REAL ESTATE · Bid map (searches worth bidding on)
   ============================================================ */
.bidmap { display: flex; flex-direction: column; gap: 16px; }
.bidtier { border: 1px solid var(--line-light); border-radius: 16px; padding: clamp(20px, 2.6vw, 30px); background: #fff; }
.bidtier--bid { border-color: rgba(244,160,0,.4); background: linear-gradient(160deg, rgba(244,160,0,.06), rgba(244,160,0,.01)); box-shadow: 0 0 0 1px rgba(244,160,0,.14); }
.bidtier--consider { background: #fafafa; }
.bidtier--avoid { background: #f4f4f2; border-color: #e0e0dd; }
.bidtier__head { display: flex; align-items: center; gap: 12px; margin-bottom: 16px; }
.bidtier__ic { width: 36px; height: 36px; border-radius: 9px; display: grid; place-items: center; flex: 0 0 auto; }
.bidtier--bid .bidtier__ic { background: var(--accent); }
.bidtier--consider .bidtier__ic { background: #e8d6a4; }
.bidtier--avoid .bidtier__ic { background: #dedede; }
.bidtier__ic svg { width: 18px; height: 18px; fill: none; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.bidtier--bid .bidtier__ic svg { stroke: #000; }
.bidtier--consider .bidtier__ic svg { stroke: #6a5a2a; }
.bidtier--avoid .bidtier__ic svg { stroke: #8a8a8a; }
.bidtier__head h3 { font-size: 1.12rem; color: var(--black); letter-spacing: -.01em; }
.bidtier__sub { font-family: var(--font-mono); font-size: .62rem; letter-spacing: .14em; text-transform: uppercase; color: var(--accent-dark); margin: 16px 0 10px; }
.bidtier__sub:first-of-type { margin-top: 0; }
.bidtier__chips { display: flex; flex-wrap: wrap; gap: 8px; }
.bidchip { font-family: var(--font-mono); font-size: .74rem; padding: 7px 14px; border-radius: 8px; white-space: nowrap; }
.bidtier--bid .bidchip { background: rgba(244,160,0,.14); color: var(--accent-dark); border: 1px solid rgba(244,160,0,.3); }
.bidtier--consider .bidchip { background: #f5ecd5; color: #6a5a2a; border: 1px solid #e8d6a4; }
.bidtier--avoid .bidchip { background: #ececea; color: #8a8a86; border: 1px solid #e0e0dd; text-decoration: line-through; text-decoration-color: #c4c4c0; }