/* Insights listing (owner, 3 Oct 2026: "with the new design....also make it better....as you scroll the blogs keep
   loading"). A dark hero with the search and the topics, the featured article with the two newest beside it, then
   twelve cards a page that load on as the reader scrolls (blogs.js). Each topic keeps the site's service colour:
   SEO teal, Google Ads gold, web design cream, social violet, AI search blue, CRO coral. Motion is transform and
   opacity only, none under reduced motion. Page-owned; nav, closing and footer are the shared shell. */

.bl,.bl *{box-sizing:border-box}
.bl{--ink:#050608;background:var(--bg,#07080A);overflow-x:clip}
.bl-sr{position:absolute;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);clip-path:inset(50%);white-space:nowrap}
.bl-card,.bl-feat,.bl-mini,.bl-topic{--t:#F4A000;--tr:244,160,0}
:is(.bl-card,.bl-feat,.bl-mini,.bl-topic).is-seo{--t:#4FBFA0;--tr:79,191,160}
:is(.bl-card,.bl-feat,.bl-mini,.bl-topic).is-web-design{--t:#EDE3CF;--tr:237,227,207}
:is(.bl-card,.bl-feat,.bl-mini,.bl-topic).is-social{--t:#A99BFF;--tr:169,155,255}
:is(.bl-card,.bl-feat,.bl-mini,.bl-topic).is-ai-search{--t:#7FB8FF;--tr:127,184,255}
:is(.bl-card,.bl-feat,.bl-mini,.bl-topic).is-cro{--t:#FF9472;--tr:255,148,114}

/* the hero: the search and the topics, each with how many articles it holds */
.bl-hero{position:relative;margin-top:-102px;padding:176px 40px 72px;overflow:hidden;background:var(--ink);border-bottom:1px solid rgba(255,255,255,.07)}
.bl-hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(60% 55% at 50% 0%,rgba(244,160,0,.14),transparent 70%),radial-gradient(30% 40% at 85% 80%,rgba(79,191,160,.06),transparent 70%)}
.bl-hero__in{position:relative;z-index:1;max-width:1100px;margin:0 auto;text-align:center}
.bl-crumb{display:flex;align-items:center;justify-content:center;gap:10px;font-size:14px;margin-bottom:30px}
.bl-crumb a,.bl-crumb span[aria-hidden]{color:var(--text-dim)}
.bl-crumb a:hover{color:var(--gold)}
.bl-crumb [aria-current]{color:var(--text-soft)}
.bl-badge{display:inline-flex;align-items:center;gap:11px;padding:9px 16px;border-radius:100px;background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);margin-bottom:26px}
.bl-badge b{width:6px;height:6px;border-radius:50%;background:var(--gold);box-shadow:0 0 12px var(--gold)}
.bl-badge span{font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-mid);font-weight:600}
.bl-hero h1{margin:0 auto;font-weight:800;font-size:80px;line-height:.96;letter-spacing:-.04em;color:#fff;max-width:980px;text-wrap:balance}
.bl-gold{color:var(--gold)}
.bl-hero__sub{margin:24px auto 0;font-size:19px;line-height:1.62;color:var(--text-mid);max-width:640px}
.bl-find{display:flex;align-items:center;gap:12px;max-width:640px;height:62px;margin:34px auto 0;padding:0 8px 0 20px;border-radius:999px;
  border:1px solid rgba(255,255,255,.16);background:rgba(255,255,255,.05);transition:border-color .3s,background .3s}
.bl-find:focus-within{border-color:var(--gold);background:rgba(255,255,255,.07)}
.bl-find__ic svg{display:block;width:20px;height:20px;fill:none;stroke:var(--text-mid);stroke-width:1.8;stroke-linecap:round}
.bl-find input{flex:1;min-width:0;height:100%;border:0;background:none;color:#fff;font:inherit;font-size:16.5px;outline:none}
.bl-find input::placeholder{color:var(--text-soft,#8F969E)}
.bl-find input::-webkit-search-cancel-button{filter:invert(1) opacity(.5)}
.bl-find button{flex:none;height:46px;padding:0 22px;border:0;border-radius:999px;background:var(--gold);color:#0A0C10;font:inherit;font-size:15px;font-weight:800;cursor:pointer;transition:transform .3s cubic-bezier(.16,1,.3,1)}
.bl-find button:hover{transform:translateY(-1px)}
.bl-find button:focus-visible{outline:2px solid #fff;outline-offset:2px}
.bl-topics{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin-top:20px}
.bl-topic{display:inline-flex;align-items:center;gap:9px;min-height:44px;padding:0 8px 0 16px;border-radius:999px;border:1px solid rgba(255,255,255,.14);background:rgba(255,255,255,.03);
  font-size:14.5px;font-weight:700;color:var(--text-mid);text-decoration:none;transition:border-color .3s,background .3s,color .3s}
.bl-topic i{width:8px;height:8px;border-radius:50%;background:var(--t);box-shadow:0 0 8px var(--t)}
.bl-topic.is-all i{background:linear-gradient(135deg,#4FBFA0,#F4A000)}
.bl-topic > span{min-width:28px;padding:3px 8px;border-radius:999px;background:rgba(255,255,255,.07);font-size:12px;color:var(--text-mid);text-align:center;font-variant-numeric:tabular-nums}
.bl-topic:hover{border-color:rgba(var(--tr),.55);color:#fff}
.bl-topic.is-on{border-color:var(--t);background:rgba(var(--tr),.12);color:#fff}
.bl-topic.is-on > span{background:var(--t);color:#0A0C10}
.bl-topic:focus-visible{outline:2px solid var(--gold);outline-offset:3px}

/* page one: the featured article, and the two newest beside it */
.bl-picks{display:grid;grid-template-columns:minmax(0,1.62fr) minmax(0,1fr);gap:20px;max-width:1330px;margin:64px auto 0;padding:0 56px}
.bl-feat{display:flex;flex-direction:column;border-radius:26px;overflow:hidden;border:1px solid rgba(255,255,255,.1);background:rgba(255,255,255,.03);color:inherit;text-decoration:none;transition:border-color .4s}
.bl-feat:hover{border-color:rgba(var(--tr),.5);color:inherit}
.bl-feat__img{position:relative;display:block;aspect-ratio:16/9;overflow:hidden;background:rgba(255,255,255,.03)}
.bl-feat__img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:transform .9s cubic-bezier(.16,1,.3,1)}
.bl-feat:hover .bl-feat__img img{transform:scale(1.04)}
.bl-feat__body{display:flex;flex-direction:column;flex:1;padding:30px 34px 32px}
.bl-feat__meta{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-bottom:16px}
.bl-feat__badge{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;color:#0A0C10;background:var(--gold);border-radius:100px;padding:5px 12px}
.bl-feat__cat{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--t);font-weight:700}
.bl-feat__title{display:block;font-family:var(--font-head);font-weight:800;font-size:38px;line-height:1.06;letter-spacing:-.03em;color:#fff;text-wrap:balance}
.bl-feat__excerpt{display:block;margin-top:14px;font-size:17px;line-height:1.6;color:var(--text-mid)}
.bl-feat__foot{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;margin-top:auto;padding-top:22px}
.bl-feat__date{font-size:14px;color:var(--text-dim)}
.bl-feat__link{font-size:16px;font-weight:700;color:var(--gold);transition:transform .3s}
.bl-feat:hover .bl-feat__link{transform:translateX(4px)}
.bl-also{display:flex;flex-direction:column;gap:14px}
.bl-also__k{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--text-soft,#8F969E)}
.bl-mini{flex:1;display:flex;flex-direction:column;border-radius:20px;overflow:hidden;border:1px solid rgba(255,255,255,.09);background:rgba(255,255,255,.025);color:inherit;text-decoration:none;transition:border-color .4s}
.bl-mini:hover{border-color:rgba(var(--tr),.5);color:inherit}
.bl-mini__img{position:relative;display:block;aspect-ratio:16/9;overflow:hidden;background:rgba(255,255,255,.03)}
.bl-mini__img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .9s cubic-bezier(.16,1,.3,1)}
.bl-mini:hover .bl-mini__img img{transform:scale(1.05)}
.bl-mini__body{display:flex;flex-direction:column;gap:6px;padding:16px 20px 18px}
.bl-mini__cat{font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--t);font-weight:700}
.bl-mini__title{font-family:var(--font-head);font-weight:800;font-size:19px;line-height:1.22;letter-spacing:-.015em;color:#fff}
.bl-mini__date{font-size:13px;color:var(--text-dim)}
.bl-mini__link{margin-top:4px;font-size:14px;font-weight:700;color:var(--text-mid);transition:color .3s}
.bl-mini:hover .bl-mini__link{color:var(--t)}

/* the list: twelve a page, the next twelve loading as the reader nears the end */
.bl-arts{max-width:1330px;margin:84px auto 0;padding:0 56px 110px}
.bl-arts__bar{display:flex;align-items:baseline;gap:18px 26px;flex-wrap:wrap;margin-bottom:26px;padding-bottom:18px;border-bottom:1px solid rgba(255,255,255,.08)}
.bl-arts__bar h2{margin:0;font-family:var(--font-head);font-weight:800;font-size:34px;letter-spacing:-.025em;color:#fff}
.bl-arts__clear{margin-left:auto;display:inline-flex;align-items:center;gap:8px;min-height:40px;padding:0 16px;border-radius:999px;border:1px solid rgba(255,255,255,.16);font-size:14px;font-weight:700;color:var(--text-mid);text-decoration:none}
.bl-arts__clear:hover{border-color:var(--gold);color:#fff}
.bl-newer{display:flex;align-items:center;justify-content:center;gap:8px;min-height:48px;margin:0 0 20px;border-radius:14px;border:1px dashed rgba(255,255,255,.18);font-size:15px;font-weight:700;color:var(--text-mid);text-decoration:none}
.bl-newer:hover{border-color:var(--gold);color:#fff}
.bl-grid{display:flex;flex-direction:column;gap:18px}
/* each batch of twelve is a sky the full width of the screen (the cosmos finds the margins beside the cards); the
   cards sit above the big faint scenes (solid, so a scene never washes behind the words) and below the objects */
.bl-batch{position:relative;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:0 calc(50% - 50vw);padding:0 calc(50vw - 50%)}
.bl-card{position:relative;z-index:1;display:flex;min-width:0}
.bl-card > a{flex:1;display:flex;flex-direction:column;border-radius:20px;overflow:hidden;border:1px solid rgba(255,255,255,.09);background:#0D0E11;color:inherit;text-decoration:none;
  transition:border-color .4s,transform .5s cubic-bezier(.16,1,.3,1)}
.bl-card > a:hover{border-color:rgba(var(--tr),.5);transform:translateY(-5px);color:inherit}
.bl-card > a:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
.bl-card__img{position:relative;display:block;aspect-ratio:16/9;overflow:hidden;background:linear-gradient(135deg,rgba(var(--tr),.14),rgba(255,255,255,.02))}
.bl-card__img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:transform .9s cubic-bezier(.16,1,.3,1)}
.bl-card > a:hover .bl-card__img img{transform:scale(1.05)}
.bl-card__cat{margin-right:4px;padding:4px 10px;border-radius:999px;background:rgba(var(--tr),.12);border:1px solid rgba(var(--tr),.35);
  font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--t);font-weight:800}
.bl-card__body{display:flex;flex-direction:column;flex:1;padding:20px 22px 22px}
.bl-card__meta{display:flex;align-items:center;flex-wrap:wrap;gap:6px 8px;font-size:13px;color:var(--text-dim)}
.bl-card__title{display:block;margin-top:10px;font-family:var(--font-head);font-weight:800;font-size:20px;line-height:1.24;letter-spacing:-.018em;color:#fff}
.bl-card__excerpt{display:block;margin-top:10px;font-size:14.5px;line-height:1.58;color:var(--text-mid)}
.bl-card__link{margin-top:auto;padding-top:16px;font-size:14.5px;font-weight:700;color:var(--text-mid);transition:color .3s}
.bl-card > a:hover .bl-card__link{color:var(--t)}
/* cards that have just loaded rise in, one after another */
.bl-card.is-new{animation:blRise .6s cubic-bezier(.16,1,.3,1) both;animation-delay:calc(var(--i,0) % 3 * 70ms + var(--i,0) / 3 * 40ms)}
@keyframes blRise{from{opacity:0;transform:translateY(24px)}}
.bl-empty{margin:20px 0 0;padding:34px;border-radius:20px;border:1px dashed rgba(255,255,255,.16);font-size:16px;color:var(--text-mid);text-align:center}

/* while the next twelve load: placeholder cards with a light passing over */
.bl-more{display:flex;flex-direction:column;align-items:center;gap:16px;margin-top:36px}
.bl-skel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;width:100%}
.bl-skel[hidden]{display:none}
.bl-skel i{position:relative;height:340px;border-radius:20px;overflow:hidden;border:1px solid rgba(255,255,255,.07);background:rgba(255,255,255,.03)}
.bl-skel i::after{content:"";position:absolute;inset:0;width:60%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.06),transparent);transform:translateX(-100%);animation:blShine 1.2s ease-in-out infinite}
@keyframes blShine{to{transform:translateX(260%)}}
.bl-more__btn{display:inline-flex;align-items:center;gap:10px;min-height:52px;padding:0 28px;border-radius:999px;border:1px solid rgba(244,160,0,.5);background:rgba(244,160,0,.1);
  font-size:15.5px;font-weight:800;color:#fff;text-decoration:none;transition:background .3s,transform .3s cubic-bezier(.16,1,.3,1)}
.bl-more__btn:hover{background:rgba(244,160,0,.2);transform:translateY(-2px)}
.bl-more__btn:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
.bl-more__btn[hidden]{display:none}
.bl-arts__status{margin:0;font-size:14px;color:var(--text-soft,#8F969E);font-variant-numeric:tabular-nums}
.bl-end{margin:0;padding:12px 20px;border-radius:999px;background:rgba(79,191,160,.08);border:1px solid rgba(79,191,160,.25);font-size:14.5px;font-weight:600;color:#C9F0E3}
.bl-end[hidden]{display:none}
/* the page links: for search engines and readers without scripts (hidden once the list loads on its own) */
.bl-pages{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:16px;margin-top:30px;padding-top:20px;border-top:1px solid rgba(255,255,255,.08);font-size:14.5px;color:var(--text-soft,#8F969E)}
.bl-pages a{color:#fff;font-weight:700;text-decoration:none}
.bl-pages a:hover{color:var(--gold)}
.bl-pages a[rel=next]{justify-self:end}
.bl.is-live .bl-pages,.bl-pages[hidden],.bl-empty[hidden]{display:none}
.bl-pages .is-off{opacity:.45}
.bl-pages > :last-child{justify-self:end}

@media (max-width:1240px){.bl-hero h1{font-size:66px}.bl-feat__title{font-size:32px}}
@media (max-width:1080px){
  .bl-picks{grid-template-columns:minmax(0,1fr)}
  .bl-also{display:grid;grid-template-columns:repeat(2,minmax(0,1fr))}
  .bl-also__k{grid-column:1 / -1}
  .bl-batch,.bl-skel{grid-template-columns:repeat(2,minmax(0,1fr))}
  .bl-skel i:nth-child(3){display:none}
}
@media (max-width:760px){
  .bl-hero{padding:144px 20px 48px}
  .bl-hero h1{font-size:clamp(34px,9.4vw,44px)}
  .bl-hero__sub{font-size:16px}
  .bl-find{height:56px;margin-top:26px;padding:0 6px 0 16px}
  .bl-find button{height:44px;padding:0 16px;font-size:14px}
  .bl-topics{margin-top:16px;gap:6px}
  .bl-topic{min-height:44px;padding:0 6px 0 13px;font-size:13.5px}
  .bl-picks{margin-top:36px;padding:0 20px;gap:14px}
  .bl-feat{border-radius:20px}
  .bl-feat__body{padding:20px 18px 22px}
  .bl-feat__title{font-size:25px}
  .bl-feat__excerpt{font-size:15px}
  /* phones: the two newest as compact rows, the picture beside the words */
  .bl-also{display:flex;gap:10px}
  .bl-mini{flex-direction:row;border-radius:16px}
  .bl-mini__img{flex:0 0 36%;aspect-ratio:auto;min-height:100%}
  .bl-mini__img img{object-position:right center} /* the pictures carry their title on the left: show the drawing */
  .bl-mini__body{padding:12px 14px;gap:4px}
  .bl-mini__title{font-size:16px}
  .bl-arts{margin-top:52px;padding:0 20px 64px}
  .bl-arts__bar h2{font-size:26px}
  .bl-batch,.bl-skel{grid-template-columns:minmax(0,1fr);gap:14px}
  .bl-grid{gap:14px}
  .bl-skel i:nth-child(n+2){display:none}
  .bl-card__body{padding:16px 18px 18px}
  .bl-card__title{font-size:18px}
  .bl-more__btn{width:100%;justify-content:center}
  .bl-pages{grid-template-columns:1fr 1fr}
  .bl-pages > span:not(:first-child):not(:last-child){grid-column:1 / -1;grid-row:1;text-align:center}
}
@media (prefers-reduced-motion:reduce){
  .bl-card > a,.bl-feat,.bl-mini,.bl-card__img img,.bl-feat__img img,.bl-mini__img img,.bl-more__btn{transition:none}
  .bl-card.is-new,.bl-skel i::after{animation:none}
}

/* the footer's band starts where the page ends (its top margin let the grain behind the page show through) */
main.bl + .el8-footwrap{margin-top:0}